Blog Feedwww.bluegrassdigital.com27/06/2017 09:39:29umbraco v4Blog feed of Bluegrass DigitalenSmartDuvet - a lazy person's dream come true!http://www.bluegrassdigital.com/blog/2017/june/26/smartduvet/Bluegrass Marketing Teamwww.bluegrassdigital.com/blog/2017/june/26/smartduvet/

Smart duvet is the world's first, easy and universal bed making solution. A seamless device that places your duvet & sheets back in position every day.

Smartduvet -1

It’s an app-controlled inflatable insert that makes your bed at the touch of a button — so no more toiling with your comforter before you leave for work in the morning. With this gizmo, you can walk out the door, tap your phone a few times, and then come back to a perfectly-made bed. It’s a lazy person’s dream come true.

SmartDuvet is essentially a grid-shaped network of inflatable tubes that you slip inside your duvet cover. When deflated, you can hardly notice that it’s there, but when inflated, the inflated tubes will become rigid, thereby forcing your comforter to unfurl and return to its original position. After that’s done, the tubes deflate again, and your comforter goes back to looking normal. The original version launched about a year ago.

Smart Duvet Breeze is the new-and-improved version that allows you to control the temperature of your comforter.

Available only on pre-order.

Smart duvet is the world's first, easy and universal bed making solution. A seamless device that places your duvet & sheets back in position every day.

Smartduvet -1

It’s an app-controlled inflatable insert that makes your bed at the touch of a button — so no more toiling with your comforter before you leave for work in the morning. With this gizmo, you can walk out the door, tap your phone a few times, and then come back to a perfectly-made bed. It’s a lazy person’s dream come true.

SmartDuvet is essentially a grid-shaped network of inflatable tubes that you slip inside your duvet cover. When deflated, you can hardly notice that it’s there, but when inflated, the inflated tubes will become rigid, thereby forcing your comforter to unfurl and return to its original position. After that’s done, the tubes deflate again, and your comforter goes back to looking normal. The original version launched about a year ago.

Smart Duvet Breeze is the new-and-improved version that allows you to control the temperature of your comforter.

Available only on pre-order.

Creating end-to-end securityhttp://www.bluegrassdigital.com/blog/2017/june/22/creating-end-to-end-security/www.bluegrassdigital.com/blog/2017/june/22/creating-end-to-end-security/

There are many potential end-to-end security scenarios. Each of these might involve differing security steps. Several typical scenarios, with the necessary security options, are presented.

Let's assumen these scenarios all assume that administrative security is enforced.

  1. Determine which of the examples provided in this section most closely match your security needs. In some instances, your needs might involve a combination of information from more than one of the scenarios.
  2. Read the security information for the relevant scenarios and apply it to your security needs.

Examples:

Inbound Web service request

In this scenario, a Web service client invokes a WebSphere® ESB component. The request passes through several components in the WebSphere ESBenvironment  before being passed to an EIS by an adapter.

 Inbound Web Request

You can authenticate the Web service client as an SSL client, using HTTP Basic authentication or using WS-Security authentication. When the client is authenticated, access control is applied based on the SecurityPermission qualifier. Between the client and the WebSphere ESB instance, you can secure the data integrity and privacy using SSL or WS-Security. SSL secures the entire pipe, whereas with WS-Security, you can encrypt or digitally sign parts of the SOAP message. For Web services, WS-Security is the preferred standard.

Outbound Web service request

In this scenario, the inbound request can be from an adapter, a Web service client, or an HTTP client. A component in WebSphere ESB (for example a mediation flow component) invokes an external Web service.

Outbound Web Request

As for the inbound Web service request, you can authenticate with the external Web service as an SSL client, using HTTP Basic authentication or using WS-Security authentication. Use LTPACallBackHandler as the callback mechanism to extract the usernameToken from the current RunAs subject. Between WebSphere ESB and the target Web service, you can ensure data privacy and integrity using WS-Security.

Web application - HTTP inbound request to WebSphere ESB

WebSphere ESB supports three types of authentication for HTTP:

  • HTTP basic authentication
  • HTTP forms-based authentication
  • HTTPS SSL-based client authentication.

In addition, to protect your intranet from intruders, you can place the Web server in the demilitarized zone (DMZ) and the WebSphere ESB inside the inner firewall. In this example, WebSEAL is used as the reverse proxy, which performs the authentication. It has a trust association with WebSphere ESB behind the firewall and can forward authenticated requests.

 Web App

 

There are many potential end-to-end security scenarios. Each of these might involve differing security steps. Several typical scenarios, with the necessary security options, are presented.

Let's assumen these scenarios all assume that administrative security is enforced.

  1. Determine which of the examples provided in this section most closely match your security needs. In some instances, your needs might involve a combination of information from more than one of the scenarios.
  2. Read the security information for the relevant scenarios and apply it to your security needs.

Examples:

Inbound Web service request

In this scenario, a Web service client invokes a WebSphere® ESB component. The request passes through several components in the WebSphere ESBenvironment  before being passed to an EIS by an adapter.

 Inbound Web Request

You can authenticate the Web service client as an SSL client, using HTTP Basic authentication or using WS-Security authentication. When the client is authenticated, access control is applied based on the SecurityPermission qualifier. Between the client and the WebSphere ESB instance, you can secure the data integrity and privacy using SSL or WS-Security. SSL secures the entire pipe, whereas with WS-Security, you can encrypt or digitally sign parts of the SOAP message. For Web services, WS-Security is the preferred standard.

Outbound Web service request

In this scenario, the inbound request can be from an adapter, a Web service client, or an HTTP client. A component in WebSphere ESB (for example a mediation flow component) invokes an external Web service.

Outbound Web Request

As for the inbound Web service request, you can authenticate with the external Web service as an SSL client, using HTTP Basic authentication or using WS-Security authentication. Use LTPACallBackHandler as the callback mechanism to extract the usernameToken from the current RunAs subject. Between WebSphere ESB and the target Web service, you can ensure data privacy and integrity using WS-Security.

Web application - HTTP inbound request to WebSphere ESB

WebSphere ESB supports three types of authentication for HTTP:

  • HTTP basic authentication
  • HTTP forms-based authentication
  • HTTPS SSL-based client authentication.

In addition, to protect your intranet from intruders, you can place the Web server in the demilitarized zone (DMZ) and the WebSphere ESB inside the inner firewall. In this example, WebSEAL is used as the reverse proxy, which performs the authentication. It has a trust association with WebSphere ESB behind the firewall and can forward authenticated requests.

 Web App

 

The SCRUM processhttp://www.bluegrassdigital.com/blog/2017/june/21/the-scrum-process/www.bluegrassdigital.com/blog/2017/june/21/the-scrum-process/

A Scrum process is distinguished from other agile processes by specific concepts and practices, divided into the three categories of Roles, Artifacts, and Time Boxes. These and other terms used in Scrum are defined below. Scrum is most often used to manage complex software and product development, using iterative and incremental practices. Scrum significantly increases productivity and reduces time to benefits relative to classic “waterfall” processes. Scrum processes enable organizations to adjust smoothly to rapidly-changing requirements, and produce a product that meets evolving business goals. An agile Scrum process benefits the organization by helping it to:

  • Increase the quality of the deliverables
  • Cope better with change (and expect the changes)
  • Provide better estimates while spending less time creating them
  • Be more in control of the project schedule and state

 Scrum Framework

A Scrum process is distinguished from other agile processes by specific concepts and practices, divided into the three categories of Roles, Artifacts, and Time Boxes. These and other terms used in Scrum are defined below. Scrum is most often used to manage complex software and product development, using iterative and incremental practices. Scrum significantly increases productivity and reduces time to benefits relative to classic “waterfall” processes. Scrum processes enable organizations to adjust smoothly to rapidly-changing requirements, and produce a product that meets evolving business goals. An agile Scrum process benefits the organization by helping it to:

  • Increase the quality of the deliverables
  • Cope better with change (and expect the changes)
  • Provide better estimates while spending less time creating them
  • Be more in control of the project schedule and state

 Scrum Framework

One-page vs Multi-page checkout? Which is the best eCommerce solution?http://www.bluegrassdigital.com/blog/2017/june/20/one-page-vs-multi-page-checkout-which-is-the-best-ecommerce-solution/Sam Gqomowww.bluegrassdigital.com/blog/2017/june/20/one-page-vs-multi-page-checkout-which-is-the-best-ecommerce-solution/

Experience has indicated that the best solution to this ongoing debate is determined by different cases. One must decipher what types of one-page checkout are in the market, as well as the importance of optimizing checkout for usability, across both one-page and multi-page designs.

Today, we will be listing three one-page checkout options to consider. These are single-page, accordion, and false single-page.

1.Single-page checkout lets a user fill out the information required in no order. For example, a user could decide to enter their credit card information first, then their shipping address, and finally place an order. If the user fails to provide any required information, error messages will appear to identify the error and how to fix it.

01

2. Accordion checkout is a way of collecting the information required for checkout through a series of steps that exist within the same page, but are revealed as a user completes each section. When a user correctly completes a section, they continue to the next step. If a user fails to fill out a section correctly, an error message will appear to identify the error and how to remedy it. Users cannot advance to the next section unless they complete all the prior ones.

02

3. A false single-page checkout shows all the required information fields at once. However, this is an illusion, because this design only allows users to enter information as they complete each section. If a user fails to fill out a section correctly, an error message will pop up, and they will not be able to advance to the next part of checkout. Only when all the steps are completed, can the user place their order.

03

Experience has indicated that the best solution to this ongoing debate is determined by different cases. One must decipher what types of one-page checkout are in the market, as well as the importance of optimizing checkout for usability, across both one-page and multi-page designs.

Today, we will be listing three one-page checkout options to consider. These are single-page, accordion, and false single-page.

1.Single-page checkout lets a user fill out the information required in no order. For example, a user could decide to enter their credit card information first, then their shipping address, and finally place an order. If the user fails to provide any required information, error messages will appear to identify the error and how to fix it.

01

2. Accordion checkout is a way of collecting the information required for checkout through a series of steps that exist within the same page, but are revealed as a user completes each section. When a user correctly completes a section, they continue to the next step. If a user fails to fill out a section correctly, an error message will appear to identify the error and how to remedy it. Users cannot advance to the next section unless they complete all the prior ones.

02

3. A false single-page checkout shows all the required information fields at once. However, this is an illusion, because this design only allows users to enter information as they complete each section. If a user fails to fill out a section correctly, an error message will pop up, and they will not be able to advance to the next part of checkout. Only when all the steps are completed, can the user place their order.

03

How Content and SEO Work togetherhttp://www.bluegrassdigital.com/blog/2017/june/20/how-content-and-seo-work-together/Sam Gqomowww.bluegrassdigital.com/blog/2017/june/20/how-content-and-seo-work-together/

Content and SEO can be a powerful combination for any business that leverages it well.

SEO1

SEO gets traffic to your site and content encourages the audience to act.

The call to action could be as simple as staying on your site.  It could also be to click a link, join your newsletter, buy your product, or any other objective.

Content is designed to get conversions on the traffic supplied by other means.

Although search traffic is usually the highest in both quality and quantity.

The greater the quality of content and execution of promotion, the sooner your business will be able to reap the rewards.  

SEO is all about the trustworthiness and authority of the source.

Search engines are highly likely to show results from known authorities on a specific topic. Users understand this and inherently trust websites at the top. 

Content and SEO can be a powerful combination for any business that leverages it well.

SEO1

SEO gets traffic to your site and content encourages the audience to act.

The call to action could be as simple as staying on your site.  It could also be to click a link, join your newsletter, buy your product, or any other objective.

Content is designed to get conversions on the traffic supplied by other means.

Although search traffic is usually the highest in both quality and quantity.

The greater the quality of content and execution of promotion, the sooner your business will be able to reap the rewards.  

SEO is all about the trustworthiness and authority of the source.

Search engines are highly likely to show results from known authorities on a specific topic. Users understand this and inherently trust websites at the top. 

Three up and coming programming languages developer should start learninghttp://www.bluegrassdigital.com/blog/2017/june/15/developer-languages/Sam Gqomowww.bluegrassdigital.com/blog/2017/june/15/developer-languages/

Languages

Google Go, also known as golang, was launched in 2009 and has an open source language that is viewed as faster and easier to use than more established languages such as Java and C.

Golang is an attempt to combine the ease of programming of an interpreted, dynamically typed language with the efficiency and safety of a statically typed, compiled language.

It is used by many organisations, from the BBC to SoundCloud, and Facebook to the UK government award-winning GOV.UK site.

Julia is described as a high-level, high-performance dynamic programming language for technical computing.

While it is yet to make a major impact, it is another language that RedMonk has highlighted as growing quickly.

Swift is intended as a replacement for the Objective-C language for OSX and iOS development and adopts safe programming patterns. Apple made the language open source in December 2015 under the Apache license. That means all source code will be available to edit and programs can be made without attributing them to Apple. 

Languages

Google Go, also known as golang, was launched in 2009 and has an open source language that is viewed as faster and easier to use than more established languages such as Java and C.

Golang is an attempt to combine the ease of programming of an interpreted, dynamically typed language with the efficiency and safety of a statically typed, compiled language.

It is used by many organisations, from the BBC to SoundCloud, and Facebook to the UK government award-winning GOV.UK site.

Julia is described as a high-level, high-performance dynamic programming language for technical computing.

While it is yet to make a major impact, it is another language that RedMonk has highlighted as growing quickly.

Swift is intended as a replacement for the Objective-C language for OSX and iOS development and adopts safe programming patterns. Apple made the language open source in December 2015 under the Apache license. That means all source code will be available to edit and programs can be made without attributing them to Apple. 

Venture Capitalists on hold in 2017http://www.bluegrassdigital.com/blog/2017/june/14/venture-capitalists-jamming-on-the-brakes-in-2017/Sam Gqomowww.bluegrassdigital.com/blog/2017/june/14/venture-capitalists-jamming-on-the-brakes-in-2017/

According to the U.K.'s fintech chief, the tidal wave of venture capital money that flowed into global fintech investments during 2016 has already shown signs of receding but not enough to cause panic.

Fintech

The period immediately following the Brexit vote in 2016 featured a bumper round of venture capital investments which indicated that most deals that had been planned in advance were still deployed.

It is assumed that the continuation of such momentum is critical given than once the U.K. has left the EU - with the clock already ticking down to a March 2019 deadline - the domestic fintech industry will lose access to the European Investment Fund. This EU body provides financing to small and medium sized enterprises and contributed around EUR 2.3 billion ($2.6 billion) to U.K. VC funds between 2011 and 2015.

Aside from the potential loss of capital, many U.K. fintech industry participants are concerned that the capital will find it harder going forward to entice the best talent due to both tighter immigration policies and concerns that uncertainty and a sense of feeling being unwelcome in a post-Brexit London will persuade promising developers and potential tech stars to look to other cities.

According to the U.K.'s fintech chief, the tidal wave of venture capital money that flowed into global fintech investments during 2016 has already shown signs of receding but not enough to cause panic.

Fintech

The period immediately following the Brexit vote in 2016 featured a bumper round of venture capital investments which indicated that most deals that had been planned in advance were still deployed.

It is assumed that the continuation of such momentum is critical given than once the U.K. has left the EU - with the clock already ticking down to a March 2019 deadline - the domestic fintech industry will lose access to the European Investment Fund. This EU body provides financing to small and medium sized enterprises and contributed around EUR 2.3 billion ($2.6 billion) to U.K. VC funds between 2011 and 2015.

Aside from the potential loss of capital, many U.K. fintech industry participants are concerned that the capital will find it harder going forward to entice the best talent due to both tighter immigration policies and concerns that uncertainty and a sense of feeling being unwelcome in a post-Brexit London will persuade promising developers and potential tech stars to look to other cities.

The Future of Mobile Appshttp://www.bluegrassdigital.com/blog/2017/june/12/the-future-of-mobile-apps/www.bluegrassdigital.com/blog/2017/june/12/the-future-of-mobile-apps/

Mobile -App -developers

Mobile apps used to be “me too” entities, mimicking the tried-and-true web interaction patterns with a little extra mobile flavor, such as push notifications. However, we now understand that mobile enables a completely different style of interaction. The key insight is this: Instead of the app dictating when and how the user should accomplish a task, the app enables customers or employees to choose when and how to engage and can also proactively guide users as they try to accomplish particular tasks.

To do this, the app leverages the rich world of data, both on the phone and on the web (given user permission, of course), to understand the user’s current context and to anticipate what the user needs next. For example, a hospital app can inform a patient arriving at the hospital that there is a longer-than-expected line for his first appointment and that he should proceed first to the blood lab. Such an interaction can improve hospital efficiency and make the patient experience more pleasing. An app can also give users the flexibility to choose how to engage.

Mobile -App -developers

Mobile apps used to be “me too” entities, mimicking the tried-and-true web interaction patterns with a little extra mobile flavor, such as push notifications. However, we now understand that mobile enables a completely different style of interaction. The key insight is this: Instead of the app dictating when and how the user should accomplish a task, the app enables customers or employees to choose when and how to engage and can also proactively guide users as they try to accomplish particular tasks.

To do this, the app leverages the rich world of data, both on the phone and on the web (given user permission, of course), to understand the user’s current context and to anticipate what the user needs next. For example, a hospital app can inform a patient arriving at the hospital that there is a longer-than-expected line for his first appointment and that he should proceed first to the blood lab. Such an interaction can improve hospital efficiency and make the patient experience more pleasing. An app can also give users the flexibility to choose how to engage.

Automation in the FMCG industryhttp://www.bluegrassdigital.com/blog/2017/june/8/automation-in-fmcg-industry/Staff Writerwww.bluegrassdigital.com/blog/2017/june/8/automation-in-fmcg-industry/

The FMCG industry continuously undergoes change and complexity in every aspect of the business and manufacturing operations.

Global sourcing and distribution, increasing rapid distribution, and the age of instant information require an ever-increasing quality and due diligence, both in terms of processes and products.

Automating these functions enables organisations to be more strategically agile, innovative and efficient, and enables them to service their clients faster, with better accuracy and quality.

By automating the key business processes allows organisations to perform more processes, more accurately, in less time. It also allows an organisation to process greater volumes of work, increasing customer loyalty and directly resulting in greater turnover.

Automation is essential for the FMCG supply chain: it streamlines, optimises and makes it more intuitive. A growing business wanting to reach the next level will not be able to do so without this – relying on manual processes will not allow for such rapid growth.

 

The FMCG industry continuously undergoes change and complexity in every aspect of the business and manufacturing operations.

Global sourcing and distribution, increasing rapid distribution, and the age of instant information require an ever-increasing quality and due diligence, both in terms of processes and products.

Automating these functions enables organisations to be more strategically agile, innovative and efficient, and enables them to service their clients faster, with better accuracy and quality.

By automating the key business processes allows organisations to perform more processes, more accurately, in less time. It also allows an organisation to process greater volumes of work, increasing customer loyalty and directly resulting in greater turnover.

Automation is essential for the FMCG supply chain: it streamlines, optimises and makes it more intuitive. A growing business wanting to reach the next level will not be able to do so without this – relying on manual processes will not allow for such rapid growth.

 

New Advertising Updates for Social Mediahttp://www.bluegrassdigital.com/blog/2017/june/7/social-updates/Bluegrass Marketing Teamwww.bluegrassdigital.com/blog/2017/june/7/social-updates/

Social Media

Facebook Adding New ‘Click to Messenger’ Ads to Instagram

Facebook is extending its ‘Click to Messenger’ ads to Instagram, which will enable businesses to re-direct users viewing an ad post from Instagram to Facebook Messenger interactions. The feature is the latest update from the platform to further integrate its main social apps: Facebook, Messenger and Instagram.

 

YouTube Adds More Restrictions for Ad-Unfriendly Content

YouTube is continuing its promise to take additional steps to grant advertisers more control while minimizing any negative reaction from popular creators who monetize their videos. The platform released new guidelines that specifically call out hateful content, inappropriate use of family entertainment characters and incendiary, demeaning content. Any video that falls under these categories will still be permitted on the platform, but won’t receive any advertising dollars.

 

Instagram’s Direct Messages Now Support Web Links and Different Photo Orientations

Instagram’s Direct messaging has received useful external web link and photo orientation features. When pasted in, a URL will now hyperlink and show an inline preview, while messaged photos or videos will have the option to keep their original orientation. Building out relevant features like these positions Instagram to steal more messaging market share on top of its current 375 million monthly active Direct users.

 

Source: http://www.edelman.com/post/facebook-youtube-instagram-advertising-updates/ 

Social Media

Facebook Adding New ‘Click to Messenger’ Ads to Instagram

Facebook is extending its ‘Click to Messenger’ ads to Instagram, which will enable businesses to re-direct users viewing an ad post from Instagram to Facebook Messenger interactions. The feature is the latest update from the platform to further integrate its main social apps: Facebook, Messenger and Instagram.

 

YouTube Adds More Restrictions for Ad-Unfriendly Content

YouTube is continuing its promise to take additional steps to grant advertisers more control while minimizing any negative reaction from popular creators who monetize their videos. The platform released new guidelines that specifically call out hateful content, inappropriate use of family entertainment characters and incendiary, demeaning content. Any video that falls under these categories will still be permitted on the platform, but won’t receive any advertising dollars.

 

Instagram’s Direct Messages Now Support Web Links and Different Photo Orientations

Instagram’s Direct messaging has received useful external web link and photo orientation features. When pasted in, a URL will now hyperlink and show an inline preview, while messaged photos or videos will have the option to keep their original orientation. Building out relevant features like these positions Instagram to steal more messaging market share on top of its current 375 million monthly active Direct users.

 

Source: http://www.edelman.com/post/facebook-youtube-instagram-advertising-updates/ 

Three Android Apps For Handy Dadshttp://www.bluegrassdigital.com/blog/2017/june/6/handy-android-apps-for-handy-dads/Bluegrass Marketing Teamwww.bluegrassdigital.com/blog/2017/june/6/handy-android-apps-for-handy-dads/

Here is a list of Android apps for most of your DIY needs and hobbies.

Handy -man

Plumbing Repair DIY At Home

Plumbing Repair DIY At Home offers straightforward, no-nonsense repair advice and training. You will rapidly learn everything you need to know about repairing your plumbing.  From tips on tools and materials to clearing a clogged sink and even replacing different types of faucets.

SmartTools

Smart Tools® is a complete package of 6 app sets. It includes 6 Pro sets for a total of 15 tools. In a word, All-in-One.

SmartTools measures length, angle, slope and level; Smart Measure Pro, for measuring distance, height, width and area; Smart Compass Pro, including compass, metal detector and GPS; Sound Meter Pro, to measure sound and vibrations; and the flashlight app, Smart Light Pro.

Handyman Calculator

This is a useful app for construction work and DIY projects where is accuracy is of paramount importance.   Tested by more than a million contractors and home owners, this app enables you to calculate materials, track time spent, manage to-do lists and save calculations onto a notepad.

Here is a list of Android apps for most of your DIY needs and hobbies.

Handy -man

Plumbing Repair DIY At Home

Plumbing Repair DIY At Home offers straightforward, no-nonsense repair advice and training. You will rapidly learn everything you need to know about repairing your plumbing.  From tips on tools and materials to clearing a clogged sink and even replacing different types of faucets.

SmartTools

Smart Tools® is a complete package of 6 app sets. It includes 6 Pro sets for a total of 15 tools. In a word, All-in-One.

SmartTools measures length, angle, slope and level; Smart Measure Pro, for measuring distance, height, width and area; Smart Compass Pro, including compass, metal detector and GPS; Sound Meter Pro, to measure sound and vibrations; and the flashlight app, Smart Light Pro.

Handyman Calculator

This is a useful app for construction work and DIY projects where is accuracy is of paramount importance.   Tested by more than a million contractors and home owners, this app enables you to calculate materials, track time spent, manage to-do lists and save calculations onto a notepad.

Keep the winter sniffles away at bay this winter!http://www.bluegrassdigital.com/blog/2017/june/2/keep-the-winter-sniffles-away-from-work/Sam Gqomowww.bluegrassdigital.com/blog/2017/june/2/keep-the-winter-sniffles-away-from-work/

Cold and flu spread more easily in the cold winter months because they thrive in colder, less humid environments. More people become infected with colds and flus in winter as it spreads rapidly in indoor environments.

 Cold

Here are a few suggestions on how to keep the sniffles at bay:

- Implement good hygiene and flu vaccination practices in the workplace. 

- Stay away from work if you have cold and flu as there is a higher risk to share your cold or flu virus with a colleague.

- Increase tissues, soap, paper towels and disinfectant gels and wipe supply in the office. Good hygiene will reduce the spread of germs.

-Stay healthy by exercising and maintaining a healthy diet as this reduces the risk of infections like cold and flu.

And finally recuperate so that you are productive at work, once you return.


Cold and flu spread more easily in the cold winter months because they thrive in colder, less humid environments. More people become infected with colds and flus in winter as it spreads rapidly in indoor environments.

 Cold

Here are a few suggestions on how to keep the sniffles at bay:

- Implement good hygiene and flu vaccination practices in the workplace. 

- Stay away from work if you have cold and flu as there is a higher risk to share your cold or flu virus with a colleague.

- Increase tissues, soap, paper towels and disinfectant gels and wipe supply in the office. Good hygiene will reduce the spread of germs.

-Stay healthy by exercising and maintaining a healthy diet as this reduces the risk of infections like cold and flu.

And finally recuperate so that you are productive at work, once you return.


Takatuf Petrofac Oman (TPO) has gone live!http://www.bluegrassdigital.com/blog/2017/june/1/takatuf-petrofac-oman-(tpo)-has-gone-live!/Sam Gqomowww.bluegrassdigital.com/blog/2017/june/1/takatuf-petrofac-oman-(tpo)-has-gone-live!/

Bluegrass Digital was tasked with designing and reskinning the (Takatuf Petrofac Oman) TPO website which represents a joint venture between Petrofac and Takatuf.

Tpo

The website is based on Umbraco CMS platform allowed for content management of the website from editing content to adding pages related to the relevant templates.

Our development team was involved in the creation of the CSS and styling that was applied to the website.

TPO aims create a leading technical centre of excellence in Oman by providing world-class, internationally accredited development pathways to maximise the growth and capabilities of future and existing personnel in the energy sector.

Bluegrass Digital was tasked with designing and reskinning the (Takatuf Petrofac Oman) TPO website which represents a joint venture between Petrofac and Takatuf.

Tpo

The website is based on Umbraco CMS platform allowed for content management of the website from editing content to adding pages related to the relevant templates.

Our development team was involved in the creation of the CSS and styling that was applied to the website.

TPO aims create a leading technical centre of excellence in Oman by providing world-class, internationally accredited development pathways to maximise the growth and capabilities of future and existing personnel in the energy sector.

The Future of Workhttp://www.bluegrassdigital.com/blog/2017/may/31/the-future-of-work/Bluegrass Marketing Teamwww.bluegrassdigital.com/blog/2017/may/31/the-future-of-work/

The world is currently being shaped in ways that will have a significant impact on the future of work. Employee attitudes and expectations for flexibility will influence where, when, and how people work.  The influence technology will increase dramatically, fostered by cloud computing and massively expanded use of personal data.

 WORK-FROM-HOME-facebook

Other projections are as follows:

1.. Dynamic and agile team structures will become the norm. The default mode of employment will look more like that of a “contractor” agreement rather than employment structures of the past.

2. The location of work will also vary.. Offices will serve as meeting points for human interaction rather than daily work destinations.

3. Smart systems will emerge and collaborate with humans. This will change the nature of work and drive a reimagination of work content and process.

The world is currently being shaped in ways that will have a significant impact on the future of work. Employee attitudes and expectations for flexibility will influence where, when, and how people work.  The influence technology will increase dramatically, fostered by cloud computing and massively expanded use of personal data.

 WORK-FROM-HOME-facebook

Other projections are as follows:

1.. Dynamic and agile team structures will become the norm. The default mode of employment will look more like that of a “contractor” agreement rather than employment structures of the past.

2. The location of work will also vary.. Offices will serve as meeting points for human interaction rather than daily work destinations.

3. Smart systems will emerge and collaborate with humans. This will change the nature of work and drive a reimagination of work content and process.

Tips for your WordPress Business Sitehttp://www.bluegrassdigital.com/blog/2017/may/30/tips-for-your-wordpress-business-site/Sam Gqomowww.bluegrassdigital.com/blog/2017/may/30/tips-for-your-wordpress-business-site/

WordPress has fast become the go-to CMS website because of it's user-friendliness, as well as the free plugins and themes available to customize the site.

Word Press -Laptop

Here are some tips on how to maintain your WordPress business site:

1. Keep it clean and safe!

Try and maintain a clean dashboard at all times. Make sure to update your themes and plugins whenever updates are available (Turning on your auto-update feature for your wordpress core will help with this).

Protect your site. Remove the default ‘admin’ user and create a new one. Remove old WordPress installations and install Better WP Security to protect your site from hackers.

2. Improve the SEO

You can improve your SEO by using short and relevant permalinks. This will make it easier for Google to index your business pages. Tagging keywords for your content is also a great tip for optimisation.

3. Content is key!

Make sure that visitors come back to your site by always providing great content and information! Have a content plan and create a schedule of when and how frequent you will post.

WordPress has fast become the go-to CMS website because of it's user-friendliness, as well as the free plugins and themes available to customize the site.

Word Press -Laptop

Here are some tips on how to maintain your WordPress business site:

1. Keep it clean and safe!

Try and maintain a clean dashboard at all times. Make sure to update your themes and plugins whenever updates are available (Turning on your auto-update feature for your wordpress core will help with this).

Protect your site. Remove the default ‘admin’ user and create a new one. Remove old WordPress installations and install Better WP Security to protect your site from hackers.

2. Improve the SEO

You can improve your SEO by using short and relevant permalinks. This will make it easier for Google to index your business pages. Tagging keywords for your content is also a great tip for optimisation.

3. Content is key!

Make sure that visitors come back to your site by always providing great content and information! Have a content plan and create a schedule of when and how frequent you will post.

The Four Metrics of Content Marketinghttp://www.bluegrassdigital.com/blog/2017/may/29/metrics-for-content-marketing/Bluegrass Marketing Teamwww.bluegrassdigital.com/blog/2017/may/29/metrics-for-content-marketing/

According to Jay Baer, these metrics simplify and summarize the importance of web analytics and the reasons for it. Data by itself is a great way to see how you are performing, but without applying what you've learned, it has little use.

Field -Guide -4-Types -of -Content -Mktg -Metrics

See below: 

Consumption metrics:How many people viewed, downloaded, or listened to this piece of content? This also alludes to the reach to the intended audience. 

Sharing metrics:How resonant is this content, and how often is it shared with others? 

Lead-gen metrics:How often does content consumption result in a lead? Which keywords and phrases can be used to promulgate  

Sales metrics:Did we actually make any money from this content? If so, how much? 

These metrics simplify and summarize the importance of web analytics and the reasons for it. Data by itself is a great way to see how you are performing, but without applying what you've learned, it has little use.

According to Jay Baer, these metrics simplify and summarize the importance of web analytics and the reasons for it. Data by itself is a great way to see how you are performing, but without applying what you've learned, it has little use.

Field -Guide -4-Types -of -Content -Mktg -Metrics

See below: 

Consumption metrics:How many people viewed, downloaded, or listened to this piece of content? This also alludes to the reach to the intended audience. 

Sharing metrics:How resonant is this content, and how often is it shared with others? 

Lead-gen metrics:How often does content consumption result in a lead? Which keywords and phrases can be used to promulgate  

Sales metrics:Did we actually make any money from this content? If so, how much? 

These metrics simplify and summarize the importance of web analytics and the reasons for it. Data by itself is a great way to see how you are performing, but without applying what you've learned, it has little use.

Understanding APIshttp://www.bluegrassdigital.com/blog/2017/may/25/understanding-apis/Bluegrass Marketing Teamwww.bluegrassdigital.com/blog/2017/may/25/understanding-apis/

An API is a tool, or library, that assists developers in writing code that interfaces with other software.

ApiAPIs have changed the way in which businesses operate, they increase transparency and they’ve brought an unprecedented range of choice with regards to how we use the Internet.  

Many large technology firms, such as Twitter, LinkedIn and Facebook, allow the use of their service by third parties and competitors.

Facebook and Twitter have enriched services of other third parties with their own code. We see an example of this in Klout, which allows developers to measure their social influence, find influential people in their spheres of interest, and schedule Tweets and Facebook postings.

Having an API also allows users to create alternative applications for existing mobile and desktop computing platforms and manipulate an existing product to serve their own interests.

APIs may seem unexciting, but the application of these tools is the interesting part.

An API is a tool, or library, that assists developers in writing code that interfaces with other software.

ApiAPIs have changed the way in which businesses operate, they increase transparency and they’ve brought an unprecedented range of choice with regards to how we use the Internet.  

Many large technology firms, such as Twitter, LinkedIn and Facebook, allow the use of their service by third parties and competitors.

Facebook and Twitter have enriched services of other third parties with their own code. We see an example of this in Klout, which allows developers to measure their social influence, find influential people in their spheres of interest, and schedule Tweets and Facebook postings.

Having an API also allows users to create alternative applications for existing mobile and desktop computing platforms and manipulate an existing product to serve their own interests.

APIs may seem unexciting, but the application of these tools is the interesting part.

Gartner’s Critical Capabilities for Web Content Managementhttp://www.bluegrassdigital.com/blog/2017/may/24/gartner’s-critical-capabilities-for-web-content-management/Bluegrass Marketing Teamwww.bluegrassdigital.com/blog/2017/may/24/gartner’s-critical-capabilities-for-web-content-management/

Sitecore

Gartner’s “Critical Capabilities for Web Content Management” report can help you take a strategic view to clarify what your business will require in three to five years’ time. That way, you ensure your chosen WCM not only meets near-term requirements but can also support a roadmap of evolving digital maturity. The report scores 19 systems for how well they meet leading‐edge requirements in five use cases:

  • Digital Marketing Effectiveness
  • Contextualization of Delivered Experiences
  • Digital Commerce
  • Digital Workplace Initiatives
  • Composite Content Applications

You can prioritize use cases according to your roadmap and goals, and use Gartner’s report to identify the WCM system that best matches your needs.

Source: Digital Doughnut

Sitecore

Gartner’s “Critical Capabilities for Web Content Management” report can help you take a strategic view to clarify what your business will require in three to five years’ time. That way, you ensure your chosen WCM not only meets near-term requirements but can also support a roadmap of evolving digital maturity. The report scores 19 systems for how well they meet leading‐edge requirements in five use cases:

  • Digital Marketing Effectiveness
  • Contextualization of Delivered Experiences
  • Digital Commerce
  • Digital Workplace Initiatives
  • Composite Content Applications

You can prioritize use cases according to your roadmap and goals, and use Gartner’s report to identify the WCM system that best matches your needs.

Source: Digital Doughnut

Automated merchandising optimisation http://www.bluegrassdigital.com/blog/2017/may/23/automated-merchandising-optimisation/www.bluegrassdigital.com/blog/2017/may/23/automated-merchandising-optimisation/

Onlinse Shopping

Whilst some of this e-commerce tech is still in its infancy, automated merchandising optimisation is of high interest. E-commerce companies with big product catalogues can optimise sales by presenting products that each user is most likely to buy.

The purpose of automated merchandising is to predict consumers' purchasing behaviour and offer shopping suggestions in response.

This is effectively the same job that a product buyer or retail analyst has, but thanks to technology, machines use data points that vary from the visual appearance of products to customer demographics or browsing history.

Visitor preferences for specific items are tracked and analyzed, so that the system can predict and automate product cross-sells and up-sells and purchasing ideas to similar customers.

Shoppers can compare similar products, while vendors can target specific product displays to returning customers based on their preferences.

Onlinse Shopping

Whilst some of this e-commerce tech is still in its infancy, automated merchandising optimisation is of high interest. E-commerce companies with big product catalogues can optimise sales by presenting products that each user is most likely to buy.

The purpose of automated merchandising is to predict consumers' purchasing behaviour and offer shopping suggestions in response.

This is effectively the same job that a product buyer or retail analyst has, but thanks to technology, machines use data points that vary from the visual appearance of products to customer demographics or browsing history.

Visitor preferences for specific items are tracked and analyzed, so that the system can predict and automate product cross-sells and up-sells and purchasing ideas to similar customers.

Shoppers can compare similar products, while vendors can target specific product displays to returning customers based on their preferences.

EpiServer in Gartner Magic Quadrant for Digital Commercehttp://www.bluegrassdigital.com/blog/2017/may/23/episerver-in-gartner-magic-quadrant-for-digital-commerce/Sam Gqomowww.bluegrassdigital.com/blog/2017/may/23/episerver-in-gartner-magic-quadrant-for-digital-commerce/

Episerver is focused on providing a unified experience for digital commerce and digital marketing professionals, and serves both B2C and B2B customers.

Epi _server _logo _detail

Digital commerce platforms enable organizations to build B2B, B2C or B2B-to-consumer (B2B2C) commerce sites and support a range of business objectives. Digital commerce has become a major part of the customer experience, one that involves a growing ecosystem of technologies, vendors and services.

The seamless nature of the Digital Experience Cloud™ provides rich, relevant and contextual digital experiences. 

Episerver delivers a very powerful platform for content, commerce and marketing to empower both merchandizers and marketers. The platform enables high availability and performance, easy connectivity with other cloud services and existing systems, ability to manage spikes in customer demand, and a flexible and agile platform that can seamlessly adopt emerging technology updates. 

Episerver is focused on providing a unified experience for digital commerce and digital marketing professionals, and serves both B2C and B2B customers.

Epi _server _logo _detail

Digital commerce platforms enable organizations to build B2B, B2C or B2B-to-consumer (B2B2C) commerce sites and support a range of business objectives. Digital commerce has become a major part of the customer experience, one that involves a growing ecosystem of technologies, vendors and services.

The seamless nature of the Digital Experience Cloud™ provides rich, relevant and contextual digital experiences. 

Episerver delivers a very powerful platform for content, commerce and marketing to empower both merchandizers and marketers. The platform enables high availability and performance, easy connectivity with other cloud services and existing systems, ability to manage spikes in customer demand, and a flexible and agile platform that can seamlessly adopt emerging technology updates.