Blog Feedwww.bluegrassdigital.com27/04/2017 02:13:52umbraco v4Blog feed of Bluegrass DigitalenWordpress App for iOShttp://www.bluegrassdigital.com/blog/2017/april/25/new-wordpress-app/www.bluegrassdigital.com/blog/2017/april/25/new-wordpress-app/

The newly redesigned Worpdress App is said to dramatically improve users’ experience on iPad. This has been done by the improved use of the space available on the iPad and especially iPad Pro.

My Sites management has been improved to make it easier to  handle multiple sites on iPad. Now you can see the posts from that blog alongside the list of blogs, and site management is now all on one screen – this will most definitely maximize one's productivity on the app.

Before -and -after

The newly redesigned Worpdress App is said to dramatically improve users’ experience on iPad. This has been done by the improved use of the space available on the iPad and especially iPad Pro.

My Sites management has been improved to make it easier to  handle multiple sites on iPad. Now you can see the posts from that blog alongside the list of blogs, and site management is now all on one screen – this will most definitely maximize one's productivity on the app.

Before -and -after

Three ways to improve your well-being at the officehttp://www.bluegrassdigital.com/blog/2017/april/25/3-ways-to-improve-your-health-at-the-office/Bluegrass Marketing Teamwww.bluegrassdigital.com/blog/2017/april/25/3-ways-to-improve-your-health-at-the-office/

Work

Winter is fast approaching and there are many contributing factors that lead to absenteeism. Here are some suggestions that will get you excited about being at work:

1. Buy a plant

Aside from being attractive additions to your workspace, plants can also help manage your stress levels. A study by the Sydney University of Technology showed that people with plants in their office had reductions in stress levels of between 30% and 60% over three months – and just one plant was enough to make all the difference.

African violets and peace lilies make great desk plants as they don’t require direct sunlight and stay green all year round.

2. Form a healthy lunch club with your colleagues

 It’s easy to resort to eating convenient junk food when you’re at the office. Instead of popping down to the local shops or canteen, bring healthy lunches from home – and if you can rope in a friend to do it with you, you’ll have a better chance of sticking to your plan. Agree to both bring in shareable ingredients and make pot-luck salads together. Chances are, even more colleagues will want to join your club.

3. When you’ve eaten, take a walk

Take your commitment to office health a step further, and form a lunch-break walking club. Walk around the block, to a nearby park or, failing all else, up and down your building’s stairwell.

A 30-minute walk a day lowers your blood pressure and significantly reduces your risk of lifestyle diseases. Studies at the University of Boulder Chicago and the University of Tennessee found that regular walking lowered blood pressure by 11 points, reduced the risk of stroke by 20% to 40% and the risk of heart disease by 30%.

Happy working!

 

Work

Winter is fast approaching and there are many contributing factors that lead to absenteeism. Here are some suggestions that will get you excited about being at work:

1. Buy a plant

Aside from being attractive additions to your workspace, plants can also help manage your stress levels. A study by the Sydney University of Technology showed that people with plants in their office had reductions in stress levels of between 30% and 60% over three months – and just one plant was enough to make all the difference.

African violets and peace lilies make great desk plants as they don’t require direct sunlight and stay green all year round.

2. Form a healthy lunch club with your colleagues

 It’s easy to resort to eating convenient junk food when you’re at the office. Instead of popping down to the local shops or canteen, bring healthy lunches from home – and if you can rope in a friend to do it with you, you’ll have a better chance of sticking to your plan. Agree to both bring in shareable ingredients and make pot-luck salads together. Chances are, even more colleagues will want to join your club.

3. When you’ve eaten, take a walk

Take your commitment to office health a step further, and form a lunch-break walking club. Walk around the block, to a nearby park or, failing all else, up and down your building’s stairwell.

A 30-minute walk a day lowers your blood pressure and significantly reduces your risk of lifestyle diseases. Studies at the University of Boulder Chicago and the University of Tennessee found that regular walking lowered blood pressure by 11 points, reduced the risk of stroke by 20% to 40% and the risk of heart disease by 30%.

Happy working!

 

The State of IThttp://www.bluegrassdigital.com/blog/2017/april/24/the-it-report/www.bluegrassdigital.com/blog/2017/april/24/the-it-report/

From the economic slowdown in China to the UK's planned exit from the European Union, the business world is facing uncertain times. Thus, IT pros are practising a lot of caution about their investments. Nearly 40% say global political instability causes their organization to reconsider where they purchase tech products and services.

Faced with the possibility of changes in prices, regulations, and exchange rates, many IT buyers are unwilling to let the cards fall where they may. In fact, recent political upheaval is prompting about half of IT pros (47%) to say they’re not up for rolling the dice on where they store their data. This sentiment is echoed in our Brexit survey, which shows IT pro concern about how privacy regulations varying between countries will affect how and where their data is stored.

In addition, nearly a third (28%) of IT buyers might sit this round out, saying global political uncertainty affects their willingness to purchase IT products and services.

IT-STATE

Source: https://www.spiceworks.com/marketing/state-of-it/report/  

From the economic slowdown in China to the UK's planned exit from the European Union, the business world is facing uncertain times. Thus, IT pros are practising a lot of caution about their investments. Nearly 40% say global political instability causes their organization to reconsider where they purchase tech products and services.

Faced with the possibility of changes in prices, regulations, and exchange rates, many IT buyers are unwilling to let the cards fall where they may. In fact, recent political upheaval is prompting about half of IT pros (47%) to say they’re not up for rolling the dice on where they store their data. This sentiment is echoed in our Brexit survey, which shows IT pro concern about how privacy regulations varying between countries will affect how and where their data is stored.

In addition, nearly a third (28%) of IT buyers might sit this round out, saying global political uncertainty affects their willingness to purchase IT products and services.

IT-STATE

Source: https://www.spiceworks.com/marketing/state-of-it/report/  

New water reading app implemented by Bluegrass!http://www.bluegrassdigital.com/blog/2017/april/21/technical-partners-to-metermo/Sam Gqomowww.bluegrassdigital.com/blog/2017/april/21/technical-partners-to-metermo/

Bluegrass Digital successfully implemented a water reading software application which consists of a mobile application and administration web portal.

Metermo

Our team worked closely with the client to create a new software application which will be planned, designed and built to a high-standard that will provide for a scalable and robust solution in order to market internationally and extend in the future. Bluegrass Digital worked closely with the client to ensure that the delivery of the new application had successfully met the agreed objectives.

The mobile application has intuitive, user-friendly navigation and information architecture considering the target user audience. The app also has a User interface that provides for logical user journeys and architecture which provides for both a robust and scalable application for future phase enhancements and functionality.

 Well done to our team!

Bluegrass Digital successfully implemented a water reading software application which consists of a mobile application and administration web portal.

Metermo

Our team worked closely with the client to create a new software application which will be planned, designed and built to a high-standard that will provide for a scalable and robust solution in order to market internationally and extend in the future. Bluegrass Digital worked closely with the client to ensure that the delivery of the new application had successfully met the agreed objectives.

The mobile application has intuitive, user-friendly navigation and information architecture considering the target user audience. The app also has a User interface that provides for logical user journeys and architecture which provides for both a robust and scalable application for future phase enhancements and functionality.

 Well done to our team!

Receive Marketing Taxonomy data on Sitecorehttp://www.bluegrassdigital.com/blog/2017/april/21/sitecore-taxonomy/www.bluegrassdigital.com/blog/2017/april/21/sitecore-taxonomy/

Sitecore

According to experts, Taxonomy is a process that allows you to identify and organise information in a hierarchical structure. When the Sitecore Experience Platform (XP) 8 was launched additional marketing tools were introduced including Taxonomies to the Marketing Control Panel.

Campaigns and other marketing definitions can be classified with specific taxons, represented by a TaxonUri class that provides information about the specific place where the taxon is located inside the taxonomy.

Applied into the Sitecore architecture, taxonomies are a useful tool allowing marketers to classify marketing activities by applying taxonomy tags to campaigns, goals, and outcomes.

Applying marketing taxonomies delivers the ability to track how website visitors interact with your website, giving you greater insights so that you can refine and optimise your marketing strategy and then reflect it on your website content.

To retrieve a single marketing taxonomy classification asset to use in aggregation processing:

Add the following project references:

  • Sitecore.Kernel.dll
  • Sitecore.Marketing.dll
  • Sitecore.Marketing.Taxonomy.dll

Add the following namespaces:

  • using Sitecore.Marketing.Definitions;
  • using Sitecore.Marketing.Definitions.Campaigns;
  • using Sitecore.Marketing.Taxonomy.Model;

 

Sitecore

According to experts, Taxonomy is a process that allows you to identify and organise information in a hierarchical structure. When the Sitecore Experience Platform (XP) 8 was launched additional marketing tools were introduced including Taxonomies to the Marketing Control Panel.

Campaigns and other marketing definitions can be classified with specific taxons, represented by a TaxonUri class that provides information about the specific place where the taxon is located inside the taxonomy.

Applied into the Sitecore architecture, taxonomies are a useful tool allowing marketers to classify marketing activities by applying taxonomy tags to campaigns, goals, and outcomes.

Applying marketing taxonomies delivers the ability to track how website visitors interact with your website, giving you greater insights so that you can refine and optimise your marketing strategy and then reflect it on your website content.

To retrieve a single marketing taxonomy classification asset to use in aggregation processing:

Add the following project references:

  • Sitecore.Kernel.dll
  • Sitecore.Marketing.dll
  • Sitecore.Marketing.Taxonomy.dll

Add the following namespaces:

  • using Sitecore.Marketing.Definitions;
  • using Sitecore.Marketing.Definitions.Campaigns;
  • using Sitecore.Marketing.Taxonomy.Model;

 

The Cookie Lawhttp://www.bluegrassdigital.com/blog/2017/april/19/the-cookie-law/Staff Writerwww.bluegrassdigital.com/blog/2017/april/19/the-cookie-law/

Cookie -monster

The Cookie Law is a piece of privacy legislation that requires websites to get consent from visitors to store or retrieve any information on a computer, smartphone or tablet. Cookies are small files which are stored on a user's device and are designed to hold data specific to a particular client and website.  This data can be accessed either by the web server or the client computer.

The cookie law is designed to protect online privacy, by ensuring that consumers are aware of how this data about them is collected and can be used online. The law gives users a choice to allow the use of their information or not.

Individuals have the right to use of cookies that reduce their online privacy.

If you own a website, you will need to make sure it complies with the law, and this means making the right legal changes.

Failure to comply to this law means that risk enforcement action will be taken from regulators, which in the UK means The Information Commissioners' Office (ICO). In exceptional cases this can mean a fine for your business.

Cookie -monster

The Cookie Law is a piece of privacy legislation that requires websites to get consent from visitors to store or retrieve any information on a computer, smartphone or tablet. Cookies are small files which are stored on a user's device and are designed to hold data specific to a particular client and website.  This data can be accessed either by the web server or the client computer.

The cookie law is designed to protect online privacy, by ensuring that consumers are aware of how this data about them is collected and can be used online. The law gives users a choice to allow the use of their information or not.

Individuals have the right to use of cookies that reduce their online privacy.

If you own a website, you will need to make sure it complies with the law, and this means making the right legal changes.

Failure to comply to this law means that risk enforcement action will be taken from regulators, which in the UK means The Information Commissioners' Office (ICO). In exceptional cases this can mean a fine for your business.

Tech giant's latest acquisitionhttp://www.bluegrassdigital.com/blog/2017/april/19/httpwwwbluegrassdigitalcomblog2017april19tech-giants-latest-acquisition/Bluegrass Marketing Teamwww.bluegrassdigital.com/blog/2017/april/19/httpwwwbluegrassdigitalcomblog2017april19tech-giants-latest-acquisition/

Microsoft recently announced the acquisition of cloud technology company Deis – an open source company that builds tools to make Kubernetes easier to use.

With a clear aim of more developers using its tools and platform, this move also cements one of the goals of the organization, which is to “ensure that open-source technologies remain a key element of the Redmond tech giant’s cloud strategy.”

This goes to show the growing importance of containers for deploying software across a variety of platforms and devices. Future investment in SaaS and cloud building blocks, open source and otherwise will continue to accelerate.

Good move Microsoft!

Microsoft

Microsoft recently announced the acquisition of cloud technology company Deis – an open source company that builds tools to make Kubernetes easier to use.

With a clear aim of more developers using its tools and platform, this move also cements one of the goals of the organization, which is to “ensure that open-source technologies remain a key element of the Redmond tech giant’s cloud strategy.”

This goes to show the growing importance of containers for deploying software across a variety of platforms and devices. Future investment in SaaS and cloud building blocks, open source and otherwise will continue to accelerate.

Good move Microsoft!

Microsoft

The Protection of Personal Information Act http://www.bluegrassdigital.com/blog/2017/april/13/the-protection-of-personal-information-act/www.bluegrassdigital.com/blog/2017/april/13/the-protection-of-personal-information-act/

The Protection of Personal Information Act also, known as the POPI Act is a South African act that protects customers’ data and holds businesses accountable should they abuse or compromise personal information in any way.

Secure -data

Examples of personal information could include:

  • Identity and/or passport number
  • Date of birth and age
  • Phone number/s (including mobile phone number)
  • Email address/es
  • Online/Instant messaging identifiers
  • Physical address
  • Gender, Race and Ethnic origin
  • Photos, voice recordings, video footage (also CCTV), biometric data and much more!

The PoPI legislation basically considers personal information as precious goods and affords the owner the right to protect personal information and complete control over it. 

Persons need to consent to sharing of the type and extent of information they choose to share. Data must be collected for valid reasons. 

Just as we live in an information age where information is easily available thanks to social media, along with this progress comes the responsibility for each person to take care of and protect their own information. The PoPI Act cannot protect you if you do not take care to protect yourself. 

 

The Protection of Personal Information Act also, known as the POPI Act is a South African act that protects customers’ data and holds businesses accountable should they abuse or compromise personal information in any way.

Secure -data

Examples of personal information could include:

  • Identity and/or passport number
  • Date of birth and age
  • Phone number/s (including mobile phone number)
  • Email address/es
  • Online/Instant messaging identifiers
  • Physical address
  • Gender, Race and Ethnic origin
  • Photos, voice recordings, video footage (also CCTV), biometric data and much more!

The PoPI legislation basically considers personal information as precious goods and affords the owner the right to protect personal information and complete control over it. 

Persons need to consent to sharing of the type and extent of information they choose to share. Data must be collected for valid reasons. 

Just as we live in an information age where information is easily available thanks to social media, along with this progress comes the responsibility for each person to take care of and protect their own information. The PoPI Act cannot protect you if you do not take care to protect yourself. 

 

Let's get started with React!http://www.bluegrassdigital.com/blog/2017/april/11/react/Bluegrass Marketing Teamwww.bluegrassdigital.com/blog/2017/april/11/react/

React is a mature library with many best practices that have been established. If you’re a newcomer to React you may find this advice useful!

1. Download the "create-react-app"

You may find the comments throughout the react-scripts project (that you can browse in your node_modules folder or gain access to through ejecting) useful. This should get you up and going in the beginning stages.

2. Set state with a function, not an object

Error messages in React are exceptionally good and lead straight back to the right page in the documentation that previously explained and solved the problem. 

3. Pick the right editor 

Top favourites are Sublime Text for some Java Script projects, Visual Studio and Eclipse works for other Java projects. Picking the right tool for the job will come easy in understanding the life cycle. Thinking about how to approach problems and the understanding of the component life cycle usually helps find the solutions.

We hope these tips will be helpful to someone!

 React -logo _og

React is a mature library with many best practices that have been established. If you’re a newcomer to React you may find this advice useful!

1. Download the "create-react-app"

You may find the comments throughout the react-scripts project (that you can browse in your node_modules folder or gain access to through ejecting) useful. This should get you up and going in the beginning stages.

2. Set state with a function, not an object

Error messages in React are exceptionally good and lead straight back to the right page in the documentation that previously explained and solved the problem. 

3. Pick the right editor 

Top favourites are Sublime Text for some Java Script projects, Visual Studio and Eclipse works for other Java projects. Picking the right tool for the job will come easy in understanding the life cycle. Thinking about how to approach problems and the understanding of the component life cycle usually helps find the solutions.

We hope these tips will be helpful to someone!

 React -logo _og

Fast-paced innovation means long term growthhttp://www.bluegrassdigital.com/blog/2017/april/10/fast-paced-innovation-equals-long-term-growth/Sam Gqomowww.bluegrassdigital.com/blog/2017/april/10/fast-paced-innovation-equals-long-term-growth/

Thanks to the digital world, small and medium-sized businesses can now conquer global markets. This could be a threat to long-standing companies who haven’t jumped on that bandwagon. (Ask those in the music and entertainment industries who are now grasping at straws because of streaming.)

Digitisation allows even the smallest companies to think big because it puts technology into their hands that was previously hard to access and too costly to acquire.

The key to staying ahead is to adapt your offerings to the consumer’s needs and fast! Long gone are the days where companies churn out information to a non-engaging audience.

Content quality precedes quantity. Reach is no real measure of quality content. Once there is engagement – that means there is interest.

Digitisation opens new opportunities for companies to create value so start moving with the times and with the current needs of customers.

 

Thanks to the digital world, small and medium-sized businesses can now conquer global markets. This could be a threat to long-standing companies who haven’t jumped on that bandwagon. (Ask those in the music and entertainment industries who are now grasping at straws because of streaming.)

Digitisation allows even the smallest companies to think big because it puts technology into their hands that was previously hard to access and too costly to acquire.

The key to staying ahead is to adapt your offerings to the consumer’s needs and fast! Long gone are the days where companies churn out information to a non-engaging audience.

Content quality precedes quantity. Reach is no real measure of quality content. Once there is engagement – that means there is interest.

Digitisation opens new opportunities for companies to create value so start moving with the times and with the current needs of customers.

 

EpiServer Commerce site goes live!http://www.bluegrassdigital.com/blog/2017/april/7/episerver-commerce-site-goes-live!/Sam Gqomowww.bluegrassdigital.com/blog/2017/april/7/episerver-commerce-site-goes-live!/

The new eCommerce website for the retail brand, MiTech Direct has gone live!

 Mitech

MiTech Direct is a leader in professional music, audio, broadcasting, lighting and consumer electronic equipment selected Episerver Commerce platforms to power their online commerce experience.

Mitech forms part of the Stage Audio Works group through which Bluegrass Digital introduced.

We developed a detailed user experience process for the website including defining user journeys, prototyping and interactive wireframes.  The project also involved the development of HTML/CSS templates and database design and all other functionality.

MiTech offers a unique, world-class online and in-store retail experience for musical instruments and the full spectrum of technology available in the areas of audio, lighting, broadcast and related consumer electronics, thereby offering customers an opportunity to shop for all their needs under one roof.

The new eCommerce website for the retail brand, MiTech Direct has gone live!

 Mitech

MiTech Direct is a leader in professional music, audio, broadcasting, lighting and consumer electronic equipment selected Episerver Commerce platforms to power their online commerce experience.

Mitech forms part of the Stage Audio Works group through which Bluegrass Digital introduced.

We developed a detailed user experience process for the website including defining user journeys, prototyping and interactive wireframes.  The project also involved the development of HTML/CSS templates and database design and all other functionality.

MiTech offers a unique, world-class online and in-store retail experience for musical instruments and the full spectrum of technology available in the areas of audio, lighting, broadcast and related consumer electronics, thereby offering customers an opportunity to shop for all their needs under one roof.

The new Samsung S8 and S8 Plus is out!http://www.bluegrassdigital.com/blog/2017/april/5/samsung-s8/Sam Gqomowww.bluegrassdigital.com/blog/2017/april/5/samsung-s8/

Trending in tech news this week is the revolutionary launch of the Galaxy S8 and S8 Plus.

Samsungs

Microsoft has also launched a variant of the Galaxy S8 which will be available at certain Microsoft Stores.

The new device now has an incredible infinity design, an end-to-end screen that spills over the phone’s sides forming a completely smooth, continuous surface with no bumps or angles. Not many layout features resemble that of an ordinary smartphone screen. What is clearly visible is pure content and no bezel. It's the biggest yet easy to hold in hand, most immersive screen on a Galaxy smartphone of this size.

Another cool feature is the iris scanning to unlock your device, which means your phone and its contents open to your eyes only. And when you need to unlock really fast, face recognition is a handy option. 

Trending in tech news this week is the revolutionary launch of the Galaxy S8 and S8 Plus.

Samsungs

Microsoft has also launched a variant of the Galaxy S8 which will be available at certain Microsoft Stores.

The new device now has an incredible infinity design, an end-to-end screen that spills over the phone’s sides forming a completely smooth, continuous surface with no bumps or angles. Not many layout features resemble that of an ordinary smartphone screen. What is clearly visible is pure content and no bezel. It's the biggest yet easy to hold in hand, most immersive screen on a Galaxy smartphone of this size.

Another cool feature is the iris scanning to unlock your device, which means your phone and its contents open to your eyes only. And when you need to unlock really fast, face recognition is a handy option. 

What's the deal with omni-channel?http://www.bluegrassdigital.com/blog/2017/april/5/what-is-omnichannel/Bluegrass Marketing Teamwww.bluegrassdigital.com/blog/2017/april/5/what-is-omnichannel/

The short answer is – omnichannel is the new buzzword for cross-channelling in the marketing and digital world!

Omni

Omnichannel is about true continuity of the consumers’ experience across the web. Being omniscient is perceiving and understanding all things that will interest the customer.

The ability to have a continuous experience across brands, across format and across devices that is completely bespoke – that is the promise of a new way of thinking and marketing that has been long unnoticed.

This is a developing idea that is no longer focused on the customer experience of the brand’s customers or client’s customers, it’s about all customers.

As much as the social media revolution has meant the two-way exchange in dialogue and interaction, omnichannel is the realization of social business.

Social business can and will only stand on personal preference data that can be used universally on devices. Brands can either jump at the opportunities made real by omnichannel or wait to attract their customers only.

The short answer is – omnichannel is the new buzzword for cross-channelling in the marketing and digital world!

Omni

Omnichannel is about true continuity of the consumers’ experience across the web. Being omniscient is perceiving and understanding all things that will interest the customer.

The ability to have a continuous experience across brands, across format and across devices that is completely bespoke – that is the promise of a new way of thinking and marketing that has been long unnoticed.

This is a developing idea that is no longer focused on the customer experience of the brand’s customers or client’s customers, it’s about all customers.

As much as the social media revolution has meant the two-way exchange in dialogue and interaction, omnichannel is the realization of social business.

Social business can and will only stand on personal preference data that can be used universally on devices. Brands can either jump at the opportunities made real by omnichannel or wait to attract their customers only.

Share your Twitter Moments in an instant!http://www.bluegrassdigital.com/blog/2017/april/4/twitter-moments-in-an-instant!/Staff Writerwww.bluegrassdigital.com/blog/2017/april/4/twitter-moments-in-an-instant!/

Twitter -moments -questions2

Get it all at one glance! It seems that all popular social media networks are sharing memories and Twitter is no different.

Moments are curated stories showcasing the very best of what’s happening on Twitter. These topics or choices are selected by users based on their interests namely News, Sports, Entertainment and more!

Interested in creating your own moments?

You can access Moments through the Moments tab, your profile page, or through a Tweet detail. To get started all you need is a title, description, Tweets, and a selected cover image.

Share yours!

Twitter -moments -questions2

Get it all at one glance! It seems that all popular social media networks are sharing memories and Twitter is no different.

Moments are curated stories showcasing the very best of what’s happening on Twitter. These topics or choices are selected by users based on their interests namely News, Sports, Entertainment and more!

Interested in creating your own moments?

You can access Moments through the Moments tab, your profile page, or through a Tweet detail. To get started all you need is a title, description, Tweets, and a selected cover image.

Share yours!

Medicetics Skin Clinic chooses Wordpress for their website redesign!http://www.bluegrassdigital.com/blog/2017/april/3/icymi-medicetics-chooses-bluegrass/Sam Gqomowww.bluegrassdigital.com/blog/2017/april/3/icymi-medicetics-chooses-bluegrass/

Medicetics Skin Clinic approached Bluegrass Digital to implement the redesign and development of their website. Medicetics is one of London’s leading skin clinics, specialising in non-surgical cosmetic treatments and skin surgery.

Medicetics1

We used WordPress to build the website. The aim was to ensure that the website reflected their latest brand as well as to meet the technical advances of industry standards in SEO and design.

A noteworthy part in improving the entire online experience was looking at the key user journeys and call-to-actions.

One of the key features of the website is the treatment planner. The planner allows users to click on areas of interest on the body, then automatically creates a list of correlating treatments offered at the clinic. This allows users to build up their own desired treatment plan.

Lastly, we combined aesthetics and advanced features to provide a faster and user-friendly website. 

Medicetics Skin Clinic approached Bluegrass Digital to implement the redesign and development of their website. Medicetics is one of London’s leading skin clinics, specialising in non-surgical cosmetic treatments and skin surgery.

Medicetics1

We used WordPress to build the website. The aim was to ensure that the website reflected their latest brand as well as to meet the technical advances of industry standards in SEO and design.

A noteworthy part in improving the entire online experience was looking at the key user journeys and call-to-actions.

One of the key features of the website is the treatment planner. The planner allows users to click on areas of interest on the body, then automatically creates a list of correlating treatments offered at the clinic. This allows users to build up their own desired treatment plan.

Lastly, we combined aesthetics and advanced features to provide a faster and user-friendly website. 

What it takes to be part of our team!http://www.bluegrassdigital.com/blog/2017/april/3/join-our-team/Bluegrass Marketing Teamwww.bluegrassdigital.com/blog/2017/april/3/join-our-team/

We are a global creative technology agency specialising in UX, web and mobile development, project management and QA. We’ve partnered with best-in-class Content Management Systems and work closely to deliver excellence for both creative agencies and direct clients.  

What is a creative technology agency? 

Creative Technology agencies help brands and organisations harness the opportunities of the fast-changing digital media landscape, while finding new ways to connect with their audiences in a more responsive and engaging way

So what kind of skills should one have?

Strategy, communication design, user experience, competitor research, data & analytics, social media content planning, visual design and the technical development of solutions across the widest digital media space are all important aspects and form a strong core of what we are about.

What's the Bluegrass Digital culture like?

At Bluegrass we do technical excellence, creativity, innovation, good coffee, birthdays and board games. We do team spirit, awesome apps, social gatherings and social responsibility. We do football, fitness, initiative and integrity.
At Bluegrass we do passion, lots of cutting edge digital passion.

Team

We have a few vacancies open, if you are looking for a new challenge, look no further than our LinkedIn page for more information!

We are a global creative technology agency specialising in UX, web and mobile development, project management and QA. We’ve partnered with best-in-class Content Management Systems and work closely to deliver excellence for both creative agencies and direct clients.  

What is a creative technology agency? 

Creative Technology agencies help brands and organisations harness the opportunities of the fast-changing digital media landscape, while finding new ways to connect with their audiences in a more responsive and engaging way

So what kind of skills should one have?

Strategy, communication design, user experience, competitor research, data & analytics, social media content planning, visual design and the technical development of solutions across the widest digital media space are all important aspects and form a strong core of what we are about.

What's the Bluegrass Digital culture like?

At Bluegrass we do technical excellence, creativity, innovation, good coffee, birthdays and board games. We do team spirit, awesome apps, social gatherings and social responsibility. We do football, fitness, initiative and integrity.
At Bluegrass we do passion, lots of cutting edge digital passion.

Team

We have a few vacancies open, if you are looking for a new challenge, look no further than our LinkedIn page for more information!

What’s the future of the IT industry Post-Brexit?http://www.bluegrassdigital.com/blog/2017/march/30/what’s-the-future-of-the-it-industry-post-brexit/Staff Writerwww.bluegrassdigital.com/blog/2017/march/30/what’s-the-future-of-the-it-industry-post-brexit/

According to the TechNation 2017 report, from startup support organisation Tech City UK, gave a positive, cheerleader’s perspective. It determined that the digital sector is worth £170bn per year to the UK, and is growing 50% faster than the wider economy.

The UK remains comfortably the favoured European destination for investment in startups, attracting £6.8bn in cash during 2016, more than twice the amount of the nearest competitor, France.

There is little doubt that tech has been one of the bright spots for the UK during the generally downbeat economic mood since the crash of 2008. The prominence of the digital sector in the government’s industrial strategy shows the recognition – long overdue – that technology is central to the UK’s future success.

But there was a more downbeat note from the Confederation of British Industry (CBI). The business support organisation noted that the UK’s research and development (R&D) spending, at 1.7% of GDP, is “well below the spending of many international rivals”.

The CBI called for R&D spend to be raised to 3% of GDP by 2025, with contributions needed from government and business, to secure the UK’s position as one of the world’s leading science and technology innovators.

The report set out a series of areas where improvement is needed, including public funding and incentives, culture and skills, collaboration, regulation and public services procurement.

The reason for a renewed focus on R&D was highlighted in the TechNation report, which noted a YouGov survey of 1,000 academics where over 44% said they know colleagues who have lost access to research funding because of Brexit worries.

UK IT is not along in its uncertainty over what the Brexit process will lead to. You can bet that our European friends and rivals will be eyeing the opportunity to move their digital sectors into any gaps left by the UK. Our industry will be looking for early agreement on EU nationals currently in the UK – who make up a sizeable group of IT employees – and for guarantees around data transfers between UK and EU organisations.

Everyone with a vested interest in the UK’s digital economy needs to make sure the government hears their voices, to secure the future of the great British tech success story.

According to the TechNation 2017 report, from startup support organisation Tech City UK, gave a positive, cheerleader’s perspective. It determined that the digital sector is worth £170bn per year to the UK, and is growing 50% faster than the wider economy.

The UK remains comfortably the favoured European destination for investment in startups, attracting £6.8bn in cash during 2016, more than twice the amount of the nearest competitor, France.

There is little doubt that tech has been one of the bright spots for the UK during the generally downbeat economic mood since the crash of 2008. The prominence of the digital sector in the government’s industrial strategy shows the recognition – long overdue – that technology is central to the UK’s future success.

But there was a more downbeat note from the Confederation of British Industry (CBI). The business support organisation noted that the UK’s research and development (R&D) spending, at 1.7% of GDP, is “well below the spending of many international rivals”.

The CBI called for R&D spend to be raised to 3% of GDP by 2025, with contributions needed from government and business, to secure the UK’s position as one of the world’s leading science and technology innovators.

The report set out a series of areas where improvement is needed, including public funding and incentives, culture and skills, collaboration, regulation and public services procurement.

The reason for a renewed focus on R&D was highlighted in the TechNation report, which noted a YouGov survey of 1,000 academics where over 44% said they know colleagues who have lost access to research funding because of Brexit worries.

UK IT is not along in its uncertainty over what the Brexit process will lead to. You can bet that our European friends and rivals will be eyeing the opportunity to move their digital sectors into any gaps left by the UK. Our industry will be looking for early agreement on EU nationals currently in the UK – who make up a sizeable group of IT employees – and for guarantees around data transfers between UK and EU organisations.

Everyone with a vested interest in the UK’s digital economy needs to make sure the government hears their voices, to secure the future of the great British tech success story.

The Halewood International site is up!http://www.bluegrassdigital.com/blog/2017/march/24/halewood-international/Bluegrass Marketing Teamwww.bluegrassdigital.com/blog/2017/march/24/halewood-international/

The new corporate website has been designed to the highest standard ensuring the brands are fully integrated into the website. Our focus was set on creating an optimal browsing user experience that will both engage and allow the user to easily access and purchase the products in a user-friendly manner. Central to the website is the product catalogue with categories, search and features that make it easy to find product.

As the new website is designed responsively, we ensured that it increased the response and conversion rates. As part of this project process, we also undertook a complete UX analysis process, navigation and architecture review as well as mapping the key user journeys for the new website.

Our expert development team made sure to design the entire user experience with the marketing needs of the business. 

The new corporate website has been designed to the highest standard ensuring the brands are fully integrated into the website. Our focus was set on creating an optimal browsing user experience that will both engage and allow the user to easily access and purchase the products in a user-friendly manner. Central to the website is the product catalogue with categories, search and features that make it easy to find product.

As the new website is designed responsively, we ensured that it increased the response and conversion rates. As part of this project process, we also undertook a complete UX analysis process, navigation and architecture review as well as mapping the key user journeys for the new website.

Our expert development team made sure to design the entire user experience with the marketing needs of the business. 

Bluegrass chosen as Clover's Technical Partners!http://www.bluegrassdigital.com/blog/2017/march/23/we-are-clovers-technical-partners/Sam Gqomowww.bluegrassdigital.com/blog/2017/march/23/we-are-clovers-technical-partners/

We are so excited to design and redevelop the new Clover Website.  We will be delivering a secure, robust and professional new website. As an important part of the solution is the selection of an enterprise CMS platform and an experienced technical partner to provide development, support and maintenance services, we were the preferred choice.

Clover1

We will be providing development support or maintenance services related to the main Clover SA website and/or related application.

We are also in charge of the account and project management and will be supervising and communicating with Clover against the delivery of the requirements and support.

We launched Clover Industries new visitors centre last year. Bluegrass Digital built the Clover Visitor’s Centre booking website on WordPress.

The booking for educational and/or corporate prospective tourists can be conducted at a click of a button.

The site keeps you informed on the status of the enquiry, booking or cancellation.

 

We are so excited to design and redevelop the new Clover Website.  We will be delivering a secure, robust and professional new website. As an important part of the solution is the selection of an enterprise CMS platform and an experienced technical partner to provide development, support and maintenance services, we were the preferred choice.

Clover1

We will be providing development support or maintenance services related to the main Clover SA website and/or related application.

We are also in charge of the account and project management and will be supervising and communicating with Clover against the delivery of the requirements and support.

We launched Clover Industries new visitors centre last year. Bluegrass Digital built the Clover Visitor’s Centre booking website on WordPress.

The booking for educational and/or corporate prospective tourists can be conducted at a click of a button.

The site keeps you informed on the status of the enquiry, booking or cancellation.

 

Bluegrass builds social development website!http://www.bluegrassdigital.com/blog/2017/march/23/lakheni-community-app/Sam Gqomowww.bluegrassdigital.com/blog/2017/march/23/lakheni-community-app/

Bluegrass Digital has built a website that will change the way low-income families in South Africa buy their groceries.

The project involved the development of key templates and responsive design for desktop, tablet and mobile.

The site is part of a social development project and will make it easier for underprivileged communities to buy food in bulk and at a discounted rate.

Local communities set up buying groups based around a local collection point, either one of the local shops or an Early Childhood Development Centre.

After orders have been made, food parcels are then delivered to the designated collection point for payment and collection by members of the buying group.

Lakheni leverage to get better prices for household goods, because buying together is power.

Lakheni

Bluegrass Digital has built a website that will change the way low-income families in South Africa buy their groceries.

The project involved the development of key templates and responsive design for desktop, tablet and mobile.

The site is part of a social development project and will make it easier for underprivileged communities to buy food in bulk and at a discounted rate.

Local communities set up buying groups based around a local collection point, either one of the local shops or an Early Childhood Development Centre.

After orders have been made, food parcels are then delivered to the designated collection point for payment and collection by members of the buying group.

Lakheni leverage to get better prices for household goods, because buying together is power.

Lakheni