Blog Feedwww.bluegrassdigital.com23/03/2017 00:08:49umbraco v4Blog feed of Bluegrass DigitalenNew site for Adidas Base Camphttp://www.bluegrassdigital.com/blog/2017/march/20/adidas-base/Bluegrass Marketing Teamwww.bluegrassdigital.com/blog/2017/march/20/adidas-base/

Bluegrass Digital was tasked to re-brand the Adidas BASE site. The website is an extended version of the current Fives Futbol Website with Adidas BASE branding and content.

Adidas

This project will deliver a Football Management system for the Adidas BASE camp. The new site will give Adidas a profiled database of all players. All players/teams will receive their own interactive profiles with basic playing stats. Bookings, fixture formulation and log views will also be available. Aggregated team and player logs can also be displayed on TVs around the venue.

The site will also host various activation tools such as speed guns and accuracy tests. These facilities combined with top quality Adidas product and exclusive technology will boast an unprecedented football experience.

Aggregated team and player logs can also be displayed on TVs around the venue.

The BASE is said to be the hottest football destination on the continent and provide an unrivalled, holistic football experience; where, for the first time, pro-player experiences will be unlocked to Adidas’ BASE players. 

Bluegrass Digital was tasked to re-brand the Adidas BASE site. The website is an extended version of the current Fives Futbol Website with Adidas BASE branding and content.

Adidas

This project will deliver a Football Management system for the Adidas BASE camp. The new site will give Adidas a profiled database of all players. All players/teams will receive their own interactive profiles with basic playing stats. Bookings, fixture formulation and log views will also be available. Aggregated team and player logs can also be displayed on TVs around the venue.

The site will also host various activation tools such as speed guns and accuracy tests. These facilities combined with top quality Adidas product and exclusive technology will boast an unprecedented football experience.

Aggregated team and player logs can also be displayed on TVs around the venue.

The BASE is said to be the hottest football destination on the continent and provide an unrivalled, holistic football experience; where, for the first time, pro-player experiences will be unlocked to Adidas’ BASE players. 

Tech Talks with Mark Drummondhttp://www.bluegrassdigital.com/blog/2017/march/20/tech-talk-with-mark-drummond/Sam Gqomowww.bluegrassdigital.com/blog/2017/march/20/tech-talk-with-mark-drummond/

Last Friday was an interesting day at the Bluegrass Digital Office! From an array of green balloons, green snacks and Guinness Beer to celebrate St Patrick’s Day to an amazing presentation on Neural Sense and their methods of website UX testing.

Mark Drummond, MD of Neural Sense spoke about the ways they combine a multitude of consumer neuroscience research techniques to provide in-depth insights on the entire user experience as well as how they validate the findings of each methodology.

Neuromarketing

He conducted a 20-minute demonstration of how they would run a Task Analysis and Click

Testing assessment for a client which includes:

o Remote Eye-tracking (RET) – attention/awareness measures

o Galvanic Skin Response (GSR) – levels of emotional engagement

o Facial Coding (FACS) - emotional affect (types of emotions experienced and

overall emotional valence)

The assessment report reviews the existing neuromarketing academic literature regarding website usability testing and associated themes that will assist the client in their development decision making process. Thus, developing an understanding of the existing theoretical rationales that support emotional effectiveness and website optimization.

All in all, an awesome talk enjoyed by the team!

Last Friday was an interesting day at the Bluegrass Digital Office! From an array of green balloons, green snacks and Guinness Beer to celebrate St Patrick’s Day to an amazing presentation on Neural Sense and their methods of website UX testing.

Mark Drummond, MD of Neural Sense spoke about the ways they combine a multitude of consumer neuroscience research techniques to provide in-depth insights on the entire user experience as well as how they validate the findings of each methodology.

Neuromarketing

He conducted a 20-minute demonstration of how they would run a Task Analysis and Click

Testing assessment for a client which includes:

o Remote Eye-tracking (RET) – attention/awareness measures

o Galvanic Skin Response (GSR) – levels of emotional engagement

o Facial Coding (FACS) - emotional affect (types of emotions experienced and

overall emotional valence)

The assessment report reviews the existing neuromarketing academic literature regarding website usability testing and associated themes that will assist the client in their development decision making process. Thus, developing an understanding of the existing theoretical rationales that support emotional effectiveness and website optimization.

All in all, an awesome talk enjoyed by the team!

IAB Digital Summit 2017 - one for the e-books!http://www.bluegrassdigital.com/blog/2017/march/17/digital-summit-2017/Sam Gqomowww.bluegrassdigital.com/blog/2017/march/17/digital-summit-2017/

We attended the third annual IAB Digital Summit - a gathering of content marketers, advertising executives, publishers and technologists.

Copious amounts of information were being spread on social media and that at the speed of lightening! The summit hosted thirteen varied speakers from all fields of technology, whose subjects touched on: The customer genome i.e. the ability to qualify a user’s buying behaviour (eCommerce), mobile and streaming and how that is already hitting the music world by storm as well as other technologies that will shape our lives in the next few years.

Summit -2

Other topics covered, were with regards to the cost of data and how it limits business and information being disseminated to certain areas, driving competitive advantage in the digital word and the gamification of everything (basically how artificial intelligence will play a large role in every detail of our lives).

Summit1

Media gurus spoke about investing in good quality content – providing value to receive it, and the convergence of traditional media and digital media.

All speakers brought their subjects home to the continent of Africa, as we are the fastest emerging market in the mobile space.

Summit -3

They also hammered on the user journey and user experience being the basis of the digital business and the most important part of the engagement - because the consumer now, has a voice like never before!

We attended the third annual IAB Digital Summit - a gathering of content marketers, advertising executives, publishers and technologists.

Copious amounts of information were being spread on social media and that at the speed of lightening! The summit hosted thirteen varied speakers from all fields of technology, whose subjects touched on: The customer genome i.e. the ability to qualify a user’s buying behaviour (eCommerce), mobile and streaming and how that is already hitting the music world by storm as well as other technologies that will shape our lives in the next few years.

Summit -2

Other topics covered, were with regards to the cost of data and how it limits business and information being disseminated to certain areas, driving competitive advantage in the digital word and the gamification of everything (basically how artificial intelligence will play a large role in every detail of our lives).

Summit1

Media gurus spoke about investing in good quality content – providing value to receive it, and the convergence of traditional media and digital media.

All speakers brought their subjects home to the continent of Africa, as we are the fastest emerging market in the mobile space.

Summit -3

They also hammered on the user journey and user experience being the basis of the digital business and the most important part of the engagement - because the consumer now, has a voice like never before!

MiTech Direct selects Bluegrass Digital to create their new eCommerce Website http://www.bluegrassdigital.com/blog/2017/march/14/mitech-direct/Bluegrass Marketing Teamwww.bluegrassdigital.com/blog/2017/march/14/mitech-direct/

Bluegrass Digital has been tasked to design and develop MiTech Direct’s new eCommerce website. MiTech Direct is the retail arm of Stage Audio Works, a leading international supplier, manufacturer and distributor of complete technology solutions.

MiTech Direct has selected one of the top enterprise EpiServer Commerce platforms. As a leading certified EpiServer partner in South Africa, Bluegrass Digital has had extensive experience in delivering on EpiServer Commerce for local and international clients.

Bluegrass has conducted a detailed user experience process for the website, thus defining user journeys, carrying out prototyping and creating interactive wireframes. This ensures that there are clearly defined initial UX journeys, effective information architecture and functionality for the initial release.

We recently completed the new responsive design phase and currently undertaking the build and implementation together with their back-office ERP systems. 

Bluegrass Digital has been tasked to design and develop MiTech Direct’s new eCommerce website. MiTech Direct is the retail arm of Stage Audio Works, a leading international supplier, manufacturer and distributor of complete technology solutions.

MiTech Direct has selected one of the top enterprise EpiServer Commerce platforms. As a leading certified EpiServer partner in South Africa, Bluegrass Digital has had extensive experience in delivering on EpiServer Commerce for local and international clients.

Bluegrass has conducted a detailed user experience process for the website, thus defining user journeys, carrying out prototyping and creating interactive wireframes. This ensures that there are clearly defined initial UX journeys, effective information architecture and functionality for the initial release.

We recently completed the new responsive design phase and currently undertaking the build and implementation together with their back-office ERP systems. 

Fun was had at the bowling alley!http://www.bluegrassdigital.com/blog/2017/march/10/httpwwwbluegrassdigitalcomblog2017march10lets-go-bowling/Sam Gqomowww.bluegrassdigital.com/blog/2017/march/10/httpwwwbluegrassdigitalcomblog2017march10lets-go-bowling/

Branden

Our team loves to have fun and fun was had at the bowling alley yesterday!

Everyone has been hard at work so a casual bond over drinks and the game was much needed.

Soon after the practice round ended, the competitive streaks came out.

Everybody knows that team building is a must for every company with a vision to grow.

All in all, it was a great session and we also got to know our newest team members.

What some of us may have lacked in bowling skills, we made up for in cheerleading and team spirit!

Drinks

Branden

Our team loves to have fun and fun was had at the bowling alley yesterday!

Everyone has been hard at work so a casual bond over drinks and the game was much needed.

Soon after the practice round ended, the competitive streaks came out.

Everybody knows that team building is a must for every company with a vision to grow.

All in all, it was a great session and we also got to know our newest team members.

What some of us may have lacked in bowling skills, we made up for in cheerleading and team spirit!

Drinks

Tech Talks at Bluegrass!http://www.bluegrassdigital.com/blog/2017/march/10/tech-talks-at-our-office/Bluegrass Marketing Teamwww.bluegrassdigital.com/blog/2017/march/10/tech-talks-at-our-office/

Neural Sense

Bluegrass Digital will be hosting a Tech Talk on Friday 17 March. We have invited Mark Drummond, MD at Neural Sense, to share his know-how on neuroscience techniques and the relationship between marketing; neuroscience; psychology; behavioural science and biomedical engineering. 

He will also be showcasing their approach to a Website UX project, by conducting an interactive demonstration using a Bluegrass client website, as a case study.

Neural Sense provides consumer insight, quantified. They help brands understand what’s really going on in the hearts and minds of their consumers by leveraging cutting edge neuroscience in market research to optimize the full marketing mix and improve ROI.

Neural Sense

Bluegrass Digital will be hosting a Tech Talk on Friday 17 March. We have invited Mark Drummond, MD at Neural Sense, to share his know-how on neuroscience techniques and the relationship between marketing; neuroscience; psychology; behavioural science and biomedical engineering. 

He will also be showcasing their approach to a Website UX project, by conducting an interactive demonstration using a Bluegrass client website, as a case study.

Neural Sense provides consumer insight, quantified. They help brands understand what’s really going on in the hearts and minds of their consumers by leveraging cutting edge neuroscience in market research to optimize the full marketing mix and improve ROI.

Shimansky launches a unique user driven experience with Sitecorehttp://www.bluegrassdigital.com/blog/2017/march/10/shimansky-x-sitecore/Sam Gqomowww.bluegrassdigital.com/blog/2017/march/10/shimansky-x-sitecore/

We were tasked to build an innovative visual website that is ready to transform the user experience and convert the user into a customer. Key goals included driving increased product enquiries, building a customer database and ultimately conversion of customer enquiries into sales.

Shimansky -website -(002)

We worked closely with the Shimansky marketing team to evolve some initial designs taking account of latest web design standards and a mobile first approach. The project followed a regular Waterfall methodology with a development stage that includes front-end, Sitecore implementation, QA and UAT.

Shimansky is a recognised and respect jewellery brand in Southern Africa with customers throughout the world. With a view to taking their brand into new markets, it was important that they relaunched the new website on a suitable platform that would support their digital strategy in the future. The new design was built with a mobile first approach, designed to take advantage of the powerful Sitecore platform, providing for a unique user-driven experience.

We were tasked to build an innovative visual website that is ready to transform the user experience and convert the user into a customer. Key goals included driving increased product enquiries, building a customer database and ultimately conversion of customer enquiries into sales.

Shimansky -website -(002)

We worked closely with the Shimansky marketing team to evolve some initial designs taking account of latest web design standards and a mobile first approach. The project followed a regular Waterfall methodology with a development stage that includes front-end, Sitecore implementation, QA and UAT.

Shimansky is a recognised and respect jewellery brand in Southern Africa with customers throughout the world. With a view to taking their brand into new markets, it was important that they relaunched the new website on a suitable platform that would support their digital strategy in the future. The new design was built with a mobile first approach, designed to take advantage of the powerful Sitecore platform, providing for a unique user-driven experience.

Allan Gray selects EpiServer enterprise CMS platformhttp://www.bluegrassdigital.com/blog/2017/march/8/allan-gray/Bluegrass Marketing Teamwww.bluegrassdigital.com/blog/2017/march/8/allan-gray/

Ag 4-696x 425

Following a CMS vendor review with the Bluegrass team, Allan Gray selected our partner Episerver as their CMS platform. The implementation needed to adhere to stringent security and development standards and Episerver was found to best support Allan Gray’s ambitions to meet the demanding requirements of IT infrastructure.

Key features of their new EpiServer website included Custom Content Providers for integration, staging for a secure testing environment, database support for high performance needs, load-Balancing over several servers to minimise response times and provide fail-over protection and multi-site support and management.

Episerver delivers a unique digital experience to users and that user experience has been further enhanced using Episerver FIND, a state of the art search and navigation technology giving users more relevant, search engine optimized results with advanced tagging and faceting options.

Allan Gray is Africa's largest privately owned investment management company focused on generating long-term wealth for investors.

Ag 4-696x 425

Following a CMS vendor review with the Bluegrass team, Allan Gray selected our partner Episerver as their CMS platform. The implementation needed to adhere to stringent security and development standards and Episerver was found to best support Allan Gray’s ambitions to meet the demanding requirements of IT infrastructure.

Key features of their new EpiServer website included Custom Content Providers for integration, staging for a secure testing environment, database support for high performance needs, load-Balancing over several servers to minimise response times and provide fail-over protection and multi-site support and management.

Episerver delivers a unique digital experience to users and that user experience has been further enhanced using Episerver FIND, a state of the art search and navigation technology giving users more relevant, search engine optimized results with advanced tagging and faceting options.

Allan Gray is Africa's largest privately owned investment management company focused on generating long-term wealth for investors.

We cannot wait for St Patrick's Dayhttp://www.bluegrassdigital.com/blog/2017/march/8/blog2017march8st-patricks-day-/Sam Gqomowww.bluegrassdigital.com/blog/2017/march/8/blog2017march8st-patricks-day-/

Leprechaun

As a festive bunch of technophiles, we take every opportunity to dress up, show up and have our beer bottoms up!

Every year on March 17, the Irish and the Irish-at-heart across the globe observe St. Patrick’s Day! We’re joining in the fun and celebrating Irish culture with dancing, special foods and a whole lot of green.

We will be having our monthly Friday braai along with some Guinness Beer, jam to Irish music and line dance on our balcony!

We may just throw in a pot of gold for the team to hunt for!

Follow our Instagram account so that you don’t miss out on the action.

Leprechaun

As a festive bunch of technophiles, we take every opportunity to dress up, show up and have our beer bottoms up!

Every year on March 17, the Irish and the Irish-at-heart across the globe observe St. Patrick’s Day! We’re joining in the fun and celebrating Irish culture with dancing, special foods and a whole lot of green.

We will be having our monthly Friday braai along with some Guinness Beer, jam to Irish music and line dance on our balcony!

We may just throw in a pot of gold for the team to hunt for!

Follow our Instagram account so that you don’t miss out on the action.

SCRUM PROCESS - Are we asking the right questions?http://www.bluegrassdigital.com/blog/2017/march/7/scrum-process/Staff Writerwww.bluegrassdigital.com/blog/2017/march/7/scrum-process/

We get some coffee and meet in the boardrooms for our daily scrum meeting. It is a Scrum process that everyone working with Agile knows. It seems to be simple; but with the inclusion of new roles, meetings and artifacts refined - is it really?

Per the Scrum guide, stand-up should be timeboxed to fifteen minutes and every member of the Development Team should give the status of their current work. 

Now, there is no right or wrong way to run a sprint. Whatever works in one project may not work for another. So, we’re wondering if we’re asking the correct questions.

Scrum


The three standard questions that people answer during the daily stand-up are:

  • What did I do yesterday?
  • What will I do today?
  • Do I see any impediments?

It’s worth remembering that the time spent in the daily meetings should focus on giving updates about the progress in the current sprint and about how to achieve a sprint goal. 

The heart of it all is about the team planning how to do something, doing a small part of it and reporting on what was implemented and how well it went. This is what we believe is the start of finding correct ways of our scrum process.

We get some coffee and meet in the boardrooms for our daily scrum meeting. It is a Scrum process that everyone working with Agile knows. It seems to be simple; but with the inclusion of new roles, meetings and artifacts refined - is it really?

Per the Scrum guide, stand-up should be timeboxed to fifteen minutes and every member of the Development Team should give the status of their current work. 

Now, there is no right or wrong way to run a sprint. Whatever works in one project may not work for another. So, we’re wondering if we’re asking the correct questions.

Scrum


The three standard questions that people answer during the daily stand-up are:

  • What did I do yesterday?
  • What will I do today?
  • Do I see any impediments?

It’s worth remembering that the time spent in the daily meetings should focus on giving updates about the progress in the current sprint and about how to achieve a sprint goal. 

The heart of it all is about the team planning how to do something, doing a small part of it and reporting on what was implemented and how well it went. This is what we believe is the start of finding correct ways of our scrum process.

Business as usual (BAUs)http://www.bluegrassdigital.com/blog/2017/march/3/how-things-work/Bluegrass Marketing Teamwww.bluegrassdigital.com/blog/2017/march/3/how-things-work/

Our BAU services include:

1. Incident management

Outside of the Event Periods, Bluegrass will respond to incidents reported by VCCP inconformity with the SLA. During specific Events Periods Severity 1a incidents shallbe handled as per the agreed SLA.

2. Platform Operations

This involves Monitor Applications where we:

  • Review Server Performance Logs monthly
  • Resolve Server Exceptions as Alerts are triggered
  • Review Application Processing Logs weekly
  • Analyse Application Exceptions and Raise Maintenance Tickets as Required
  • Monitor for CMS and Plugin Updates and Raise Maintenance Tickets as Required

 3. CMS Helpdesk

Weekly surgery calls:

  • Responding to general enquiries
  • Training new CMS users on how to use the editor interface
  • Help with features that are not frequently used
  • Confirming any limitations attached to user permissions setup
  • Explaining custom features

4. Regular Development Cycles

On a two-week sprint analyse the work, optimise and develop the project and lastly, we deploy.

Dev -cycle

Our BAU services include:

1. Incident management

Outside of the Event Periods, Bluegrass will respond to incidents reported by VCCP inconformity with the SLA. During specific Events Periods Severity 1a incidents shallbe handled as per the agreed SLA.

2. Platform Operations

This involves Monitor Applications where we:

  • Review Server Performance Logs monthly
  • Resolve Server Exceptions as Alerts are triggered
  • Review Application Processing Logs weekly
  • Analyse Application Exceptions and Raise Maintenance Tickets as Required
  • Monitor for CMS and Plugin Updates and Raise Maintenance Tickets as Required

 3. CMS Helpdesk

Weekly surgery calls:

  • Responding to general enquiries
  • Training new CMS users on how to use the editor interface
  • Help with features that are not frequently used
  • Confirming any limitations attached to user permissions setup
  • Explaining custom features

4. Regular Development Cycles

On a two-week sprint analyse the work, optimise and develop the project and lastly, we deploy.

Dev -cycle

AIIM replatforms to Umbraco 7http://www.bluegrassdigital.com/blog/2017/march/3/new-website-for-aiim/Sam Gqomowww.bluegrassdigital.com/blog/2017/march/3/new-website-for-aiim/

Aiim

African Infrastructure Investment Managers (AIIM) have successfully relaunched their new website.  

AIIM tasked Bluegrass Digital to handle the migration of their website to the latest stable version of Umbraco 7.

Umbraco 7 is remarkably fast and contains a simple user interface. It is built on AngularJS and Twitter Bootstrap. Umbraco 7 has new content, media, member and datatype editors. It also has better media handling and upload support.

Each brand’s digital strategy demonstrates a significant commitment to delivering a modern user experience. Bluegrass Digital created a seamless customer journey online coupled with contemporary design and innovation.

African Infrastructure Investment Managers (AIIM) develops and manages private equity infrastructure funds designed to invest long-term institutional unlisted equity in African infrastructure projects.

Aiim

African Infrastructure Investment Managers (AIIM) have successfully relaunched their new website.  

AIIM tasked Bluegrass Digital to handle the migration of their website to the latest stable version of Umbraco 7.

Umbraco 7 is remarkably fast and contains a simple user interface. It is built on AngularJS and Twitter Bootstrap. Umbraco 7 has new content, media, member and datatype editors. It also has better media handling and upload support.

Each brand’s digital strategy demonstrates a significant commitment to delivering a modern user experience. Bluegrass Digital created a seamless customer journey online coupled with contemporary design and innovation.

African Infrastructure Investment Managers (AIIM) develops and manages private equity infrastructure funds designed to invest long-term institutional unlisted equity in African infrastructure projects.

New releases of A/B Testing and EpiServer Forms Service APIhttp://www.bluegrassdigital.com/blog/2017/february/28/new-releases-of-ab-testing-and-episerver-forms-service-api/Staff Writerwww.bluegrassdigital.com/blog/2017/february/28/new-releases-of-ab-testing-and-episerver-forms-service-api/

The update applies to Episerver projects version 7.5 and higher, and contains finalized work items included in the latest iteration. Continuous release updates are cumulative to include previous updates. Episerver supports all platform updates and strongly recommends that you keep ongoing projects up-to-date. You can install the updates from the Episerver NuGet feed.

Main packages

This release information lists updated main package versions for the Episerver platform. When a release is built, other dependent packages also may be bumped to new versions, although they contain no publicly visible changes. This is done to avoid dependency errors. When you upgrade, NuGet alerts you to upgrade related packages to the required versions. For Commerce, it is important to ensure that you are running the same version of CMS and Commerce, both in the front-end and back-end applications

More information on updates available here.

The update applies to Episerver projects version 7.5 and higher, and contains finalized work items included in the latest iteration. Continuous release updates are cumulative to include previous updates. Episerver supports all platform updates and strongly recommends that you keep ongoing projects up-to-date. You can install the updates from the Episerver NuGet feed.

Main packages

This release information lists updated main package versions for the Episerver platform. When a release is built, other dependent packages also may be bumped to new versions, although they contain no publicly visible changes. This is done to avoid dependency errors. When you upgrade, NuGet alerts you to upgrade related packages to the required versions. For Commerce, it is important to ensure that you are running the same version of CMS and Commerce, both in the front-end and back-end applications

More information on updates available here.

EpiServer Commerce or Magento 2?http://www.bluegrassdigital.com/blog/2017/february/28/magento-vs-epi/Sam Gqomowww.bluegrassdigital.com/blog/2017/february/28/magento-vs-epi/

Planning on building a fully customized enterprise level e-commerce solution and have no idea which platform to use? We can help you pin down two good choices. Our picks are Episerver Commece and Magento 2, so how do they compare?

Magento -2-vs -episerver -commerce -comparison

Both Episerver and Magento are great options for building a customized enterprise level e-commerce solution. Both have their own pros and cons that will have to be weighed against your business and technical requirements to find the best fit for you. 

Even more important than selecting the right platform for your e-commerce solution, is selecting the right implementation partner.

Here are the questions you should ask:

  • Are they e-commerce experts?
  • How experienced are they on the platform and how many certified developers do they have?
  • How many similar e-commerce projects have they done?
  • Can they handle complex integrations with ERP, logistics, payment and order handling systems?
  • Do they have real world experience working and supporting mission critical e-commerce sites?
  • Do they know all the e-commerce best practices to create the optimal solution with the highest possible conversion rate?

Once you know the answers to these questions, then you can decide which of the two options would suit you most.

More comparisons are available here.

Planning on building a fully customized enterprise level e-commerce solution and have no idea which platform to use? We can help you pin down two good choices. Our picks are Episerver Commece and Magento 2, so how do they compare?

Magento -2-vs -episerver -commerce -comparison

Both Episerver and Magento are great options for building a customized enterprise level e-commerce solution. Both have their own pros and cons that will have to be weighed against your business and technical requirements to find the best fit for you. 

Even more important than selecting the right platform for your e-commerce solution, is selecting the right implementation partner.

Here are the questions you should ask:

  • Are they e-commerce experts?
  • How experienced are they on the platform and how many certified developers do they have?
  • How many similar e-commerce projects have they done?
  • Can they handle complex integrations with ERP, logistics, payment and order handling systems?
  • Do they have real world experience working and supporting mission critical e-commerce sites?
  • Do they know all the e-commerce best practices to create the optimal solution with the highest possible conversion rate?

Once you know the answers to these questions, then you can decide which of the two options would suit you most.

More comparisons are available here.

The importance of data analyticshttp://www.bluegrassdigital.com/blog/2017/february/24/data-analytics/Staff Writerwww.bluegrassdigital.com/blog/2017/february/24/data-analytics/

As companies begin to grow their digital footprint more and more with the likes of mobile apps, social media and ever expanding website presence – their ability to engage and understand their customer is unparalleled.

We see more business grasping the importance of this data and beginning to implement means to capture it – so as not to fall behind the competition. The reality is that this data isn’t being used to its full potential.

  1. To find value in your data, have a dedicated team member who has a good overall grasp of the company, is invested in the data and has the power to influence decisions.
  2. The goal of data monitoring should be to reach a point where you are analysing your data and not just reporting on it. Reacting to a broken journey or updating a campaign has far more impact when done in ‘real-time’ as opposed to a monthly report.
  3. Let the data lead decision making instead of what is traditionally used to. 

Data -ana

As companies begin to grow their digital footprint more and more with the likes of mobile apps, social media and ever expanding website presence – their ability to engage and understand their customer is unparalleled.

We see more business grasping the importance of this data and beginning to implement means to capture it – so as not to fall behind the competition. The reality is that this data isn’t being used to its full potential.

  1. To find value in your data, have a dedicated team member who has a good overall grasp of the company, is invested in the data and has the power to influence decisions.
  2. The goal of data monitoring should be to reach a point where you are analysing your data and not just reporting on it. Reacting to a broken journey or updating a campaign has far more impact when done in ‘real-time’ as opposed to a monthly report.
  3. Let the data lead decision making instead of what is traditionally used to. 

Data -ana

We made it to the Bookmarks - AGAIN!http://www.bluegrassdigital.com/blog/2017/february/22/bookmark-awards-2017/Sam Gqomowww.bluegrassdigital.com/blog/2017/february/22/bookmark-awards-2017/

IAB

We are one of the agencies who brought talent and digital innovation in spades to the IAB Bookmark Awards this year. Following several weeks of judging, we've been waiting in anticpation for the results and announcement of this year's finalists.

We are thrilled to be listed in the Best Mobile App category! We entered SNAPnSAVE, a free, cash back shopping app for South African consumers. 

Bluegrass Digital worked closely with the SNAPnSAVE team to deliver the mobile application build.

Key Features include:

  • Manual and Social Authentication for Registration/Login
  • User profile
  • User-friendly navigation
  • Photo capture and upload
  • Virtual wallet

We received bronze last year and rooting for a gold this year! Well done to the team.

IAB

We are one of the agencies who brought talent and digital innovation in spades to the IAB Bookmark Awards this year. Following several weeks of judging, we've been waiting in anticpation for the results and announcement of this year's finalists.

We are thrilled to be listed in the Best Mobile App category! We entered SNAPnSAVE, a free, cash back shopping app for South African consumers. 

Bluegrass Digital worked closely with the SNAPnSAVE team to deliver the mobile application build.

Key Features include:

  • Manual and Social Authentication for Registration/Login
  • User profile
  • User-friendly navigation
  • Photo capture and upload
  • Virtual wallet

We received bronze last year and rooting for a gold this year! Well done to the team.

Replatforming to EpiServerhttp://www.bluegrassdigital.com/blog/2017/february/21/coronation-replatform-on-episerver/Bluegrass Marketing Teamwww.bluegrassdigital.com/blog/2017/february/21/coronation-replatform-on-episerver/

Epi _server _logo _detail

Owing to many contributing factors Coronation Fund Managers have chosen Bluegrass Digital to replatform their website on the EPiServer CMS platform. The migration stems part of their long term digital marketing strategy and goes beyond basic content management.

EPiServer has a more mature and comprehensive digital marketing approach, including content personalization, custom analytics, SEO tools, and marketing automation integration.

Migrating to EPiServer catapult th brand along the path of true digital marketing and allow the client to take full advantage of the enhancements and new features that will be unveiled in the future release.

The outlined scope of the Coronation project involves the development of new templates based on the existing website design and functionality, which will then be implemented.

Coronation is an integrated global investment firm that is headquartered in Cape Town, South Africa. They have offices in London, Dublin, Johannesburg, Durban, Pretoria, and Namibia.

Epi _server _logo _detail

Owing to many contributing factors Coronation Fund Managers have chosen Bluegrass Digital to replatform their website on the EPiServer CMS platform. The migration stems part of their long term digital marketing strategy and goes beyond basic content management.

EPiServer has a more mature and comprehensive digital marketing approach, including content personalization, custom analytics, SEO tools, and marketing automation integration.

Migrating to EPiServer catapult th brand along the path of true digital marketing and allow the client to take full advantage of the enhancements and new features that will be unveiled in the future release.

The outlined scope of the Coronation project involves the development of new templates based on the existing website design and functionality, which will then be implemented.

Coronation is an integrated global investment firm that is headquartered in Cape Town, South Africa. They have offices in London, Dublin, Johannesburg, Durban, Pretoria, and Namibia.

3 ways to improve your workspacehttp://www.bluegrassdigital.com/blog/2017/february/20/improve-your-workspace/Sam Gqomowww.bluegrassdigital.com/blog/2017/february/20/improve-your-workspace/

Ergo

1. The Chair and Exercise Ball

For a healthy workspace - sit on a posture friendly chair that has a comfortable cushion, and an adjustable height lever and arm support and the ability to swivel or roll. Switching to an exercise ball for 30 minutes of the day also strengthens ab muscles, protects the lower back and promotes better posture.

2. The Screen

Make sure your screen appears at eye level. Most of us who work behind a desk have some sort of computer involvement, and it’s important to center your monitor and sit at arms' length away. If necessary, use a laptop stand or stack books until your device is level to your eye to avoid strain.

3. The Desk

Sitting all day may cause you to slouch. Ever considered a standing desk? A standing desk can help your body benefit from staying upright and gives your lower half a break. Adjust your workstation to vary posture throughout the day; standing while using the computer helps in this and lessens nerve pressure and the development of poor sitting posture.

 

 

Ergo

1. The Chair and Exercise Ball

For a healthy workspace - sit on a posture friendly chair that has a comfortable cushion, and an adjustable height lever and arm support and the ability to swivel or roll. Switching to an exercise ball for 30 minutes of the day also strengthens ab muscles, protects the lower back and promotes better posture.

2. The Screen

Make sure your screen appears at eye level. Most of us who work behind a desk have some sort of computer involvement, and it’s important to center your monitor and sit at arms' length away. If necessary, use a laptop stand or stack books until your device is level to your eye to avoid strain.

3. The Desk

Sitting all day may cause you to slouch. Ever considered a standing desk? A standing desk can help your body benefit from staying upright and gives your lower half a break. Adjust your workstation to vary posture throughout the day; standing while using the computer helps in this and lessens nerve pressure and the development of poor sitting posture.

 

 

EpiServer training at Bluegrasshttp://www.bluegrassdigital.com/blog/2017/february/20/episerver-feedback/Bluegrass Marketing Teamwww.bluegrassdigital.com/blog/2017/february/20/episerver-feedback/

Hosting the EPiServer training gave our devs an opportunity to expand both the knowledge base and skills on the platform. This training and development was able to benefit them and the company as a whole as we aim to develop innovation and deliver excellence in all our projects.

We asked Lloyd a few questions about the training and this is what he had to say!

1.What was the point of the training?

The three-day training was an introduction to a developer’s fundamentals to the EPiServer CMS. We touched on the development of EpiServer Lead generation websites and brand & informational websites.

 2.What did you learn from the training?

The processes and technologies behind content management, developing different page types, creating pages and templates, blocks and block types, listings and menus and other features.

3.How will you apply what you learnt in future projects?

I will be able to work on development and maintenance of EPiServer projects from here onwards.

Exciting times ahead!

 Lloyd -2

Hosting the EPiServer training gave our devs an opportunity to expand both the knowledge base and skills on the platform. This training and development was able to benefit them and the company as a whole as we aim to develop innovation and deliver excellence in all our projects.

We asked Lloyd a few questions about the training and this is what he had to say!

1.What was the point of the training?

The three-day training was an introduction to a developer’s fundamentals to the EPiServer CMS. We touched on the development of EpiServer Lead generation websites and brand & informational websites.

 2.What did you learn from the training?

The processes and technologies behind content management, developing different page types, creating pages and templates, blocks and block types, listings and menus and other features.

3.How will you apply what you learnt in future projects?

I will be able to work on development and maintenance of EPiServer projects from here onwards.

Exciting times ahead!

 Lloyd -2

Lichfields.uk goes live!http://www.bluegrassdigital.com/blog/2017/february/15/lichfields-goes-live/Bluegrass Marketing Teamwww.bluegrassdigital.com/blog/2017/february/15/lichfields-goes-live/

Lichhh

We were selected as the technical partner to work with brand and design agencies, JWDK and GW & Co, to redesign the website for Lichfields.uk.

Previously known as Nathaniel Lichfield & Partners, Lichfields.uk was developed on Umbraco and recently launched in conjunction with the announcement of their new corporate brand name. Lichfields is a pre-eminent planning and development consultancy in the UK.

For a content rich website, the design approach was centred around a simple, modern navigation and content search engine. A responsive website, content templates used a clean, minimal layout. The website is implemented using Umbraco CMS platform allowing the client to easily manage and schedule the content. The enhanced search function provides for predictive search options as well as filters within certain content sections.

Bluegrass is a Certified Umbraco Partner with over 10 years’ experience implementing Umbraco solutions.

 

Lichhh

We were selected as the technical partner to work with brand and design agencies, JWDK and GW & Co, to redesign the website for Lichfields.uk.

Previously known as Nathaniel Lichfield & Partners, Lichfields.uk was developed on Umbraco and recently launched in conjunction with the announcement of their new corporate brand name. Lichfields is a pre-eminent planning and development consultancy in the UK.

For a content rich website, the design approach was centred around a simple, modern navigation and content search engine. A responsive website, content templates used a clean, minimal layout. The website is implemented using Umbraco CMS platform allowing the client to easily manage and schedule the content. The enhanced search function provides for predictive search options as well as filters within certain content sections.

Bluegrass is a Certified Umbraco Partner with over 10 years’ experience implementing Umbraco solutions.