The ground-breaking campaign for JWT's client Shell is a winner at the RAD Awards for best online marketing and innovation. Bluegrass provided development, email markting, managed hosting consulting and project management for the innovation recruitment based digital campaign.

The interactive, clue-based online game allowed players to interact with Google Earth with weekly clues released via email and sms. Players were given six challenges over a sis week period using different techniques to identify secret codes which users loaded back into their profile via the website which was recorded and tracked.  There were integrated flash games which allowed players to boost scores. The website was a bespoke .NET web application created by us including game and content management.

For more information view the case study or the full campaign material.