Often, businesses will look to hire an agency to fulfil a specific need when there isn't enough experience or resources to get the job done in-house. But finding an agency at the right price who can deliver a quality piece of work can be a challenge all in itself. A good agency will often cost more but you should get more in the end result.
What is Web Analytics?
Web analytics is essentially about monitoring how visitors are using different pages and features on your website - for example, how many people read the top articles on an online newspaper or view different products on a retailer's site?