Often, businesses will look to hire an agency to fulfil a specific need when there isn't enough experience or resources to get the job done in-house. But finding an agency at the right price who can deliver a quality piece of work can be a challenge all in itself. A good agency will often cost more but you should get more in the end result.

But where do you start? There are so many agencies around these days claiming to be able to do XYZ and at prices that all beat the best recessionary inspired sale hands down. Word of mouth and referrals from friends are trusted channels, as you're more likely to trust a recommendation from someone you know. What about Google? Isn't Google YOUR best friend online, who helps you find whatever you're looking for? We've heard stories of some doctors (qualified?) who trust Google so much that they use it to diagnose patient's illnesses... Not sure that I would go to one of these doctors but whatever your source, at the end of the day it always seems to come down to one thing. Cost!

Recently we pitched to build a clients new website. After the pitch we were asked by the client to explain/justify why our proposal was over 4 times as much as another agency proposal. When you take your car to the local one-man band mechanic, you know you're going to get a good deal. But when you pickup your car you will also leave with a feeling of uncertainty that your car may be back in the garage again in 3 months time!

At Bluegrass we don't try and compete with the local mechanic. There's a lot of pressure for agencies to drop their rates and conform to other agency rates, in order to secure new business. But we believe that it's up to the client to care enough about their project and having the guts to hire you, because it will make a difference... In the end this particular client had the guts. Keep an eye on this space for a shiny new website launch over the next few weeks! As tempting as it may be to take the cheaper easier route, it's the un-trodden road which takes guts.