We understand how important it is for client's to improve their digital presence. There are some great tools available to help you do so, amongst which, is Google Analytics. Google analytics is a great way to monitor your website's traffic and and to know where and what website visitors are searching for. Google have introduced something new to the world of analytics software - Real-Time Tracking (beta)! Now you can literally monitor what's happening on your site as and when it happens.
Let's say you've added a new blog post to your site and you've posted a link to your blog on Facebook and tweeted about it. With Google analytics real-time you'll be able to see the increase in site traffic from both sources and compare them. You'll also be able to see exactly when traffic from either source subsides, which can be an indication that it's time to engage further with that channel.
You can access the new real-time analytics page by logging in to your analytics account and clicking on "New Version" at the top right hand side of the Google analytics page. Once you're there choose one of your accounts and then click on the "home tab" > then click on "Real-time (beta)" on the left hand side > and then click on "Overview".
Now you can view your site in real-time in Google analytics.
You should then start to see something like the below screenshots. We have highlighted a few to show you the power of this new feature, including:
RIGHT NOW STATS
TOP CONVERSION PATHS
MOBILE HANDSET GRAPHICS - more of a nifty 'cool' feature!
TRAFFIC SEGMENTATION ANALYSIS
