Thanks to the digital world, small and medium-sized businesses can now conquer global markets. This could be a threat to long-standing companies who haven’t jumped on that bandwagon. (Ask those in the music and entertainment industries who are now grasping at straws because of streaming.)

Digitisation allows even the smallest companies to think big because it puts technology into their hands that was previously hard to access and too costly to acquire.

The key to staying ahead is to adapt your offerings to the consumer’s needs and fast! Long gone are the days where companies churn out information to a non-engaging audience.

Content quality precedes quantity. Reach is no real measure of quality content. Once there is engagement – that means there is interest.

Digitisation opens new opportunities for companies to create value so start moving with the times and with the current needs of customers.


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By: Sam Gqomo
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