Connecting offline and online marketing activities is about more than strengthening brand presence. It’s about leveraging existing brand capital to make a powerful imprint on the consumer’s mind.
Integrating internet marketing with print media is simple. This can be as simple as including websites and email addresses in print ads or including print coupons for specials that are available online and vice versa.
Distributing your media online involves using three approaches: publishing on your own existing platforms, spreading information to the traditional channels and encouraging sharing by individuals. All three are equally important and complement each other.
Online and offline marketing can complement each other if done properly. This kind of connection can impact across the entire marketing strategy and provide insight into how each platform and campaign influences one another.
Bluegrass Marketing Team