In the world of Search and Search Engine Marketing Google has always been the dominant force and when Google says "Jump", we all say "How high?" To be effective at marketing your services and products in the Search Engines, it is imperative that you stay up to date with developments of the inner workings of Google and its search algorithms and actively modify your strategies and SEO methodology.
Google makes regular changes and updates to its Search Quality guidelines in order to deliver users with the most informative and relevant search results according to their search terms, (and they are pretty damn good at doing that, if you ask me). Google reports on the more substantial changes that are made to its algorithms via the Official Google Search Blog - Inside Search. The latest round of updates is geared toward penalising websites that are "over optimised" according to Google’s Matt Cutts.
The buzz going on at the moment is all about how the US Government is attempting to control internet piracy. A new bill called SOPA (Stop Online Piracy Act) which has been put before the US House of Representatives, has sparked a fierce battle between the creative industries and the free speech lobbyists.
If passed in its present form this bill would affect sites like Google, PayPal, YouTube and even Facebook. Thanks to an infographic by Lumin Consulting, we can see exactly what is being proposed... [View the infographic in this blog post]
Ok, so Google has just launched it's new Instant Search tool. Which is awesome and proves that Google truly are the leaders in innovative search, as they keep their search tool ahead of the pack. How does it work you may ask?
It has been over 10 years! A good decade since Google emerged onto the scene and the contributions they have made online has been endless.
Search Engine Optimization as a whole in 2010 has come with so many new applications and tools and this has made it possible to perfect the art itself. Plenty of software has been developed by so many companies who have declared themselves the "Albert Einstein's" in the SEO field.
We are busy recruiting for additional people for our Search Engine Marketing team in Cape Town. If you are skilled in SEO, PPC, Analytics and have decent understanding of online marketing, please send us your CV. Copywriting skills will be an added benefit.
Ever wondered what happens at Google when you type in your search
keywords? Check out this great workflow put together by the guys at
PPCBlog which explains in laymans terms what happens at Google.