Blue Grass

Case Studies

Portfolio Collection

Portfolio Collection

In the 27 years that have passed since Portfolio came into existence, the travel industry has been revolutionised by in part the emergence of the internet into our everyday lives. Portfolio Collection has built up an extremely strong presence both offline in the print world and online in the eCommerce environment. Via the Portfolio Collection website Guesthouses, Bed & Breakfasts, Lodges and Hotel establishments are able to market themselves and receive enquiries and bookings directly from potential customers. Customers are able to browse all establishments by region, keyword, room types etc and see real-time accomodation availability.

Bluegrass Digital built the Portfolio Collection website with the latest Web 2.0 thinking using a clean, professional design interface which is very easy for users to navigate and to request a quote or place a booking. The site includes intelligent interactive maps, large photo galleries, an award winning travel blog at the 2009 SA Blog Awards for 'Best Travel Blog of the Year', and both enquiry and booking facilities. We integrated Nightsbridge, the real-time availability booking platform, into their website for increased exposure and value added service.

www.portfoliocollection.com