
In the 27 years that have passed
since Portfolio came into existence, the travel industry has been
revolutionised by in part the emergence of the internet into our
everyday lives. Portfolio Collection has built up an extremely
strong presence both offline in the print world and online in
the eCommerce environment. Via the Portfolio Collection website
Guesthouses, Bed & Breakfasts, Lodges and
Hotel establishments are able to market themselves and
receive enquiries and bookings directly from potential
customers. Customers are able to browse all establishments by
region, keyword, room types etc and see real-time
accomodation availability.
Bluegrass Digital built the
Portfolio Collection website with the latest Web 2.0 thinking using
a clean, professional design interface which is very easy for users
to navigate and to request a quote or place a booking. The site
includes intelligent interactive maps, large photo galleries, an award winning travel blog at the 2009 SA Blog
Awards for 'Best Travel Blog of the Year', and both enquiry and
booking facilities. We integrated Nightsbridge, the real-time availability
booking platform, into their website for increased exposure and
value added service.
www.portfoliocollection.com