Shell Geopursuit™ is an online game at the centre of Shell's latest recruitment marketing campaign. This is a problem solving game in which users need to use Google Earth to find hidden answers and gain points - "Only clever, lateral thinkers will win this game".
"At Bluegrass we are dedicated to employing the latest and most reliable technologies while providing our clients with a service which is both cutting edge and dependable. In this instance we employed Rapid Application Development, or RAD, techniques in order to ensure that we were able to deliver a superior product in the tight timeframe required.”, Nicholas Durrant, New Business Director.
The Bluegrass team are dedicated to a full-service ethos which allows us to provide a comprehensive package to JWT and their client that covers all aspects of our client’s requirements. On this project we have provided; consulting on best practices, thorough project management and planning, highly skilled ASP.NET development, secure hosting solutions as well as management of communication with users (including bulk email and sms delivery).
This project has provided an exciting opportunity to work on an innovative marketing initiative which utilises the full strength of what internet marketing has to offer. Geopursuit was a winner at the 2009 RAD Awards.
Download the full case study
www.shell.co.uk/geopursuit