Bluegrass was brought in by partner agency Tribal DDB, to develop the Summer Collection campaign site for 36 Boutiques, with the concept that you can 'Strip The Look' down to their basics range for less than R900! 

A funky creative shoot was undertaken to capture models in various stages of undress as the quite literally stripped the look. Then the shoot imagery was taken into the studio to fine tune the artwork to make it viewable on all device and website platforms using animated gifs. Add some nifty little coding behind the scenes to make the price dynamically update as the models strip and you have yourself a clean user journey.

The campaign was seeded heavily via Facebook, Twitter, Tumblr and some email marketing campaigns to gain some good exposure for 36 Boutiques right before summer!