Bluegrass worked together with a Nigerian agency called Playhouse Communications to develop a campaign microsite using Umbraco CMS to capture customer feedback and to run a competition for Dettol. Bluegrass did the design and Umbraco development.

The campaign asked Dettol customers to tell them what their Dettol does for them and how they use Dettol in their household. Each day Dettol would select a winning answer which would be displayed on the website and go into the draw for the main prize.