Brand Experience company RPM asked Bluegrass to design and
develop an intelligent marketing campaign evaluation application
for their business. The database application is a web-based
tool which marketing account teams use to optimise the targeting
efficiency and interaction of client campaigns. In summary, it is a
evaluation system where campaigns, venues and performance are
assessed.
The new system equips RPM with the right information to select the
best site placement for a product to ensure it reaches its target
audience. It will enable RPM to assess the potential a venue has
for a high quality brand experience. The power of the system in
capturing and storing campaign results and the intelligent anaylsis
and reporting the system provides. These results are then used to
create benchmarks for future campaigns.