Spier Wine Farm met with Bluegrass Digital at the 2010 Indaba
event held in Durban. Many online marketing initiatives were
discussed and foremost in the discussion was how to help Spier
enter the growing social media for business space and
to help them grow their brand online.
We decided to begin by establishing a solid Facebook presence,
as the Spier brand lends itself completely in this rich interactive
community, including photo and video sharing of customer
experiences at the fabulous Spier grounds like Moya, wild animal
park and luxurious hotel.