Spier Wine Farm met with Bluegrass Digital at the 2010 Indaba event held in Durban. Many online marketing initiatives were discussed and foremost in the discussion was how to help Spier enter the growing social media for business space and to help them grow their brand online.
 

We decided to begin by establishing a solid Facebook presence, as the Spier brand lends itself completely in this rich interactive community, including photo and video sharing of customer experiences at the fabulous Spier grounds like Moya, wild animal park and luxurious hotel.