SPREE.co.za (part of MIH Internet Africa and the Naspers Group) tasked us with building a new microsite nicknamed 'Project Louis' for the 2013 Cape Town fashion week. The microsite application acts as a cool mechanic to showcase designer portfolios, drive interactions and to acquire new customers.
The project timelines were very tight, so a decision was made to purchase an existing WordPress theme, and to develop some custom sections into the theme. They included:
- A new Homepage with carousel slider & animations
- 'Collections' panel to showcase the designer collections in more detail and allow users to purchase products
- Custom menu navigation area
- Newsletter signup facility, integrated into BluegrassMailer
The website is fully responsive and displays wonderfully across mobile / tablet / desktop. Very image intensive, this website shows off these beautiful designer collections to a very high standard.