Get expert, no-nonsense, results-driven Search
Engine Marketing (SEM) services from a company that understands the
internet and using Search Engine Optimisation (SEO) techniques to
bring you more web traffic.
The main objective of our SEO campaigns are to increase the
amount of relevant, targeted visits month-over-month during the
lifespan of your campaign. We will normally create a customised SEO
campaign after investigating your website, that will address what
we feel are the main aspects needing to be covered during your
campaign.
What does an SEO Campaign include?
Search Engine Optimisation can be very complicated and results
are not gauranteed, and can often take up to 3 months before any
noticeable results are achieved. Below are some of the basic steps
undertaken - this is not an exhaustive list!
Monthly SEO Overview Report
Each month you will receive a detailed report that summarises the
work completed during the month. The report will highlight key
undertakings during the previous month; provide insights into how
the SEO campaign performed during the month; how your website is
ranking compared to competitors websites; and it will provide
recommendations for the following month.
Initial Keyword Research
Target keywords for your SEO campaign will be defined and
we will present the keywords to you for your approval. Once these
keywords are signed off, they will become the keywords we target
during the initial campaign stages.
Google Webmaster Tools Account Setup
It is important that you have Google Webmaster Tools
setup for your website and that the account is regularly monitored.
We will analyse your Webmaster account to identify areas for
improvements and provide recommendations.
Google Sitemap
It is important that you have an XML sitemap setup and submitted
to Google as it allows Google to quickly 'navigate' the content on
your website.
Broken Links Check
Broken links are bad for visitors because they give the impression
that your site is not well maintained. Not only that, they're also
bad for SEO because search engine bots will stop crawling all your
pages if they meet a broken link.
Internal Linking / Anchor Text Links
Internal linking is the practice of building backlinks within your
own site to parts of your site with useful content. We will ensure
your website links are all using your target keywords in the anchor
text. This is a natural form of inter-linking that will help those
pages rank for those linked terms.
Optimise META Data
Bluegrass will analyse your website Meta Data and where necessary
will edit your Meta Data to ensure that it's optimised according to
your target keywords. This includes, Title Tag | Meta Description |
Meta Keywords | H1 Header
Content Optimisation Recommendations
We will make recommendations to your website content and for your
copywriters to ensure that your SEO campaign target keywords are
integrated into your website content
Google Local & Google Maps Business
Listing
Google populates its local business listings from outside data
sources such as phone directories (Yellow Pages etc.) and other
such sources. All these listings are initially "unverified" and
business owners are responsible for claiming their listing before
they can edit it. Bluegrass will claim your Google business listing
(which WILL require verification either by phone or mail); combine
multiple listings; fix incorrect information and most importantly
add all of the lovely stuff that ensures your listing stands
out.
Link Building
Link building is great for SEO and involves aquiring backlinks to
your website from many authoritative and relevant websites or blogs
as possible. The higher the Page Rank and authority of the website
sending the backlink, ther better you will rank for that
keyword.