Scaling Digital Delivery for F. ENGEL
F. ENGEL is a leading European manufacturer of workwear and protective clothing, serving both B2B and B2C markets through brand-managed channels and distributor networks.
Their digital ecosystem revolves around a custom-built B2B commerce platform using Vue, .NET, and Azure, connecting product, stock, and order systems through a microservices layer.
Umbraco supports configuration and marketing content as part of a wider digital roadmap.
The Challenge
As F. ENGEL’s digital footprint expanded, its internal teams were under growing pressure to keep up with feature requests, integrations, and content demands while managing ERP and logistics systems.
With much of the technical knowledge concentrated among a few key individuals, scaling became a risk.
Initially seeking Umbraco specialists, the engagement quickly revealed a larger, highly customised architecture that required senior-level .NET, Vue, and Azure expertise.
Bluegrass conducted a technical audit to map the ecosystem, uncover dependencies, and define a roadmap for stability and growth.
The Solution
The technical audit, reshaped the client’s digital delivery model from a single-system dependency to a scalable staff augmentation model leveraging local senior South African developers with .NET, Vue.js, and Umbraco expertise.
Bluegrass expanded the focus from Umbraco-only to a cross-functional team:
- 3 × .NET / Umbraco Developers
- 1 × Front-end Vue Developer
The team delivered:
- Upgraded outdated frameworks
- Introduced API versioning
- Improved documentation (AI-assisted)
- Implemented static code analysis
- Modernised identity and access management
Real Results, Measurable Impact
- Significant cost savings compared to local hiring in Denmark
- Increased development capacity and faster delivery cycles
- Fully integrated offshore support
- Improved documentation and reduced key-person risk
- Eliminated vendor lock-in and unnecessary licensing costs
This partnership gave the client renewed confidence in their systems, access to specialised expertise, and a flexible, cost-effective model to support long-term digital growth.
What our Client says
“Bluegrass made the process of building our dedicated development team fast and seamless. The onboarding was smooth, communication clear, and the team integrated effortlessly.
From our custom B2B commerce platform to Umbraco and API layers, the developers’ expertise and professionalism have been outstanding.”
— Kim Ørum, Solution Architect / Development, F. ENGEL
