Greener by Design: How Umbraco and Bluegrass Power Sustainable Tech Solutions

In today’s digital world, organisations are under increasing pressure to not only deliver seamless customer experiences, but to do so in a way that is secure, scalable — and sustainable. Technology is no longer just a business enabler; it’s a growing contributor to global carbon emissions.

At Bluegrass Digital, we believe that digital innovation should never come at the expense of the planet. As an Umbraco Gold Partner, we’re proud to work with a platform that’s not only powerful and flexible, but also actively pushing the boundaries of green technology.

Together, we’re helping our clients reduce their digital carbon footprint — and build a more sustainable future.

The Hidden Carbon Footprint of Digital

Digital operations might seem clean and low-impact — but behind the screens, they contribute nearly 4% of global carbon emissions, exceeding the airline industry. That’s a big number for something you can’t see.

Here’s where those emissions come from:

• Data centres & cloud infrastructure – Massive energy is needed to run and cool servers around the clock.

• Websites & content – Large files, inefficient code, and excessive integrations mean more data transfer and energy use.

• End-user devices & networks – Every interaction consumes power, from loading images to streaming video.

• AI and compute-heavy workloads – Modern AI systems require vast resources to train and run.

As digital estates grow, so does their environmental impact. It’s time to make that visible — and manageable.

Umbraco: A CMS Built for a Greener Web

Umbraco is doing the work to help its users take sustainability seriously — and their recent Impact Report proves it.

Carbon footprint analysis

Umbraco has fully measured its Scope 1, 2, and 3 emissions, using global standards to pinpoint areas of impact and improvement.

Built-in measurement tools

On Umbraco Cloud, users can access a Sustainability Dashboard to monitor their website’s daily CO2 output. There’s also a Sustainability Package for self-hosted environments, showing emissions by page and providing optimisation tips.

A lean, efficient CMS

Umbraco’s flexible architecture minimises unnecessary processing, reduces page load times, and improves energy efficiency.

Green hosting options

Umbraco encourages using hosting providers powered by renewable energy — and we help our clients choose the right ones.

Why It Matters for Your Business
Reducing your digital footprint isn’t just an environmental goal — it delivers real business benefits:

• Reduced energy and infrastructure costs

• Better SEO and faster site performance

• Alignment with ESG reporting and procurement standards

• Competitive advantage in sustainability-conscious markets

With Umbraco and Bluegrass Digital, you can align performance, security, and sustainability in one solution.

How Bluegrass Digital Helps

As a long-standing Umbraco Gold Partner, we support our clients in every stage of their sustainability journey:

• Conducting digital carbon audits

• Improving site performance and efficiency

• Selecting green hosting providers

• Designing eco-friendly architectures for websites and apps

• Using Umbraco’s tools to monitor and reduce emissions

Want to make your digital estate more sustainable without compromising quality? We’re here to help.

Ready to Go Green?

Sustainable digital is not a trend — it’s the future. At Bluegrass Digital, we’re helping forward-thinking businesses build tech solutions that are secure, scalable, and environmentally responsible.

Let’s build something greener — together.

👉 Get in touch with our team
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