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Monster Energy Marketing Platform

New global marketing platform for the Monster Energy group

Monster Energy is one of the world's most well-known brands. An energy drink that was launched by Hansen Natural in 2002, Monster receives a large amount of recognition from its sponsorship of various sporting events around the globe.


Monster Energy HQ is based in the UK, with teams in pretty much every major country around the world. Bluegrass Digital was tasked with building a new Marketing Platform for the group. The purpose of the marketing platform is for Monster headquarters to be able to source and distribute their products, clothing & merchandise, and promotional materials to their country managers around the world. Country managers use the marketing platform to 'purchase' what they need in order to ensure stock levels are topped up at all times.


Bluegrass analysed the previous Monster Energy marketing platform to understand how it worked. We then went through a UX analysis and Wireframing process to ensure that all the new platform requirements and key user journeys were nailed air-tight. Following the UX process, we designed a funky new platform consistent with the Monster Energy brand guidelines and developed the backend Umbraco CMS and admin suite reporting required.


CASE STUDY: Download the full case study document here





Umbraco CMS

User Experience (UX)

Website Design

Registration System

eCommerce Checkout

Website Hosting

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