MiTech Direct

Creating Africa’s leading online music retailer with Episerver Commerce

Project Brief

MiTech Direct is the largest music and tech retailer in Africa. They needed a leading ecommerce offering to enable users to purchase their massive product inventory online.


MiTech selected one of the world’s leading enterprise commerce platforms – OptimizelyCommerce – to power their online commerce experience. As a leading certified Optimizely solution partner, Bluegrass Digital has extensive experience in delivering on Optimizely solutions for local and international clients.


Key Features

  • UX prototyping & UI design phases
  • Responsive CSS Templates
  • OptimizelyCommerce implementation
  • SAP integration for stock, inventory and order processing
  • Payment gateway integration with PayU
  • Product catalogue and filter search tools
  • Loyalty & Community tools
  • Multi-country and multi-currency work
  • Encryption for added data security

The Result

A leading online store for the music industry that is powered by a solid ecommerce platform allowing MiTech Direct to manage their content, enrich their products, create promotions, drive campaigns and personalise the user experience.

As with any ecommerce offering, it is a never ending process of feature enhancement and improved to provide the customer with the best online experience.

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