Project Brief

Bluegrass were commissioned to design and build a new product website for RightSpend. RightSpend is a data driven marketing procurement platform for brands which aims to help them save on their marketing spend.


Following a process of defining the scope of work, we carried out some initial user experience (UX) and mapping their content requirements. Once the information architecture was in place, a design process was undertaken. We used an iterative design approach and collaborated with the client using Invision.


Key Features

  • UX development
  • WordPress CMS implementation
  • Customised WPTheme
  • Content and artworking
  • Lead forms and downloads
  • Blog

The Result

A clean and simple product site which provides for clear call to actions (CTAs). The site acts as a company brochure, but also used to drive B2B lead generation.


The website provides for a full content management suite using WordPress. A number of templates and page components are available to allow RightSpend to continually manage their site content.

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