Adidas Base

Ultimate Football Community Platform

Project Brief

THE BASE JOBURG is the ultimate football venue – the only place in South Africa where players can play multiple formats of the game, test quality Adidas product, watch some of the country’s best talents and favourite professional teams.


To further enhance the launch of the new launch, Adidas wanted a digital interactive experience to further promote and engage players with the brand both on and off the pitch. It was to be a platform to inspire a new generation of footballers from all walks of life.


Key Features

  • User registrations and login authentication
  • Player, team, and referee management
  • Venue management portal
  • Tournament management module
  • Personalised dashboards, widgets and badges
  • New team rating algorithm using the ELO rating system
  • View player profiles and benchmark your goals and stats against other players
  • Online bookings and account management
  • Integrated scoring interface
  • Referee mobile scoring app

The Result

The new website is the ultimate football community platform where players can register and create profiles, build teams, join leagues, view their fixtures and results, make bookings and much more.

Referees can automatically log scores and player stats during game time using a innovative mobile app .The platform also synchronises player records with fingerprint ID recognition at THE BASE to allow for automatic entry to complete the seamless experience.

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