Project Brief

RUN is a specialty running store with a reputation for excellence providing guidance and products for their customers. Customers are taken through a unique process in-store using gait analysis and other tools which check and monitor foot, ankle and leg function to ensure you select the right shoe for you.


RUN wanted to extend their brand experience with an ecommerce platform. The new website would provide a new revenue channel for the business which will also include community and loyalty features to drive further customer engagement. Bluegrass carried out a user experience (UX) process to ensure the new website would provide for the key objectives now and in the future.


Key Features

  • Responsive UI design
  • WordPress custom theme development
  • WooCommerce implementation and customisation
  • A product catalogue and filter search features
  • Ecommerce check-out facilities
  • A custom-designed “Shoe Finder” app
  • Payment gateway integration
  • Online blog to drive community and SEO
  • Azure for WordPress and Linux

The Result

The ecommerce online shoe store creates a new channel which allows then to drive shoe sales and combine their unique in-store marketing initiatives through the website. The website uses WordPress together with WooCommerce as their ecommerce solution providing flexibility and scalability for full content, inventory and order management.


A unique feature on the new website is a virtual assistant called The Shoe Finder and helps customers find suitable shoes by taking them through a step by step process gathering inputs which will then provide results based on their running style and brand.


The online shop launched in 2019 and quickly provided positive results for the business with sales growing month on month.

Thank you! Your subscription has been confirmed. You'll hear from us soon.
Newsletter signup.
Sign up to our newsletter to receive new blog posts, tech talk invites and our monthly newsletter.