Turning personalisation capability into business outcomes with Optimizely

The Optimizely DXP has once again been recognised as a Leader in the 2026 Gartner® Magic Quadrant™ for Personalization Engines. This marks the second consecutive year the platform has been positioned in the Leaders quadrant.
For organisations investing in AI-driven personalization, experimentation and digital optimisation, this recognition reinforces Optimizely’s strength in both vision and execution.

Why This Recognition Matters

Enterprise personalization has evolved significantly. Businesses now require:

• AI-powered orchestration that reduces manual configuration
• Experimentation analytics integrated with enterprise data warehouses
• Governance-ready architecture that supports compliance
• Developer tools that accelerate deployment and iteration

Over the past year, Optimizely has advanced across each of these areas.

The acquisition of NetSpring expanded analytics capabilities, allowing experimentation data to integrate directly with customer data warehouses. This enables deeper analysis while maintaining enterprise data governance standards.

The launch of Optimizely Opal introduced agent-based orchestration. By shifting complexity to AI-driven agents, Opal helps teams automate personalization workflows and continuously optimise experiences at scale.

These innovations reduce operational complexity while increasing the impact of experimentation and personalization programmes.

Delivering Enterprise Results with Optimizely

As an Optimizely Silver Partner, Bluegrass Digital enhances and extends solutions on Optimizely’s secure and scalable platform.

Through the Optimizely Partner Success Program, we help organisations:

• Reduce time to market
• Minimise delivery risk for large-scale projects
• Modernise legacy digital platforms
• Establish experimentation and optimisation frameworks
• Enable scalable personalisation frameworks

Our experience includes enterprise implementations across financial services, aviation and automotive sectors.

Kenya Airways

Kenya Airways required a scalable digital platform capable of supporting multiple markets, improving performance and enabling faster content updates.

Using Optimizely DXP, we delivered:

• A modernised content management architecture
• Improved site speed and reliability
• Streamlined multi-region content governance
• Enhanced customer journey performance

The outcome was improved operational efficiency and stronger digital consistency across regions.

Allan Gray

In financial services, digital experience must balance performance, usability and regulatory compliance.

For Allan Gray, we delivered:

• A secure and scalable digital platform
• Improved customer self-service capabilities
• Enhanced content governance workflows
• Performance optimisation aligned with enterprise standards

This strengthened client engagement while maintaining strict compliance requirements.

Coronation Fund Managers

Coronation required a high-performance online portal to improve investor access and engagement.

Using Optimizely, we implemented:

• A secure, scalable portal architecture
• Structured content management for easier updates
• Performance optimisation for high-traffic usage
• Improved investor information accessibility

The result was a more intuitive, reliable digital experience that supports both investors and internal teams.

Mazda

Mazda needed to enhance their online experience through targeted experimentation and optimisation.

We delivered:

• Personalisation and targeted campaigns to improve engagement
• Optimised user journeys based on data-driven insights
• Faster iteration on digital campaigns and content updates

The outcome was a measurable increase in online engagement and a more tailored customer experience.

Platform Capability Is Only Part of the Equation

Being named a Leader in the Gartner Magic Quadrant reinforces Optimizely’s platform strength.

However, technology alone does not drive results. Success depends on:

• Clear experimentation strategy
• Robust technical architecture
• Governance alignment
• Ongoing optimisation frameworks

As an Optimizely Silver Partner, Bluegrass Digital combines platform expertise with strategic implementation to turn personalization capability into measurable commercial outcomes.

If you are considering how to modernise your digital experience platform or scale personalization across your organisation, we would welcome the conversation.